Conference program
Upskilling is no more an option…
- Inspirational design to elevate your thinking
- Sustainability, redefining luxury today in China?
Here are the 2 major topics of the 2021 program through the Guest of Honor, brands testimonies, debates, the Guest Company, the LUXE PACK in green Awards, exclusive preview and experiences… A 2-day rich program and food for thought for all of you!

Your research :
July 07, 2021
Conference
How packaging innovation will be redefined driven by new consumer shifts, social impact and ethical commitments?
Trends
The health crisis accelerated the desire for lifestyle change. Within this context, a new dynamic is being invented, illustrated by packaging innovations enriched with meaning, committed and sustainable, but also creating sensory & emotional experiences.
Discover our decoding of these innovation levers, bringing about new creative dimensions for the Asian market.
Speakers
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Florence ALLEMAN
- Stylist - PECLERS Shanghai
July 07, 2021
Round table
How to anticipate consumers’ shifts and stronger regulations towards sustainability in the Chinese luxury market?
Sustainability
Round table moderated by Sabine ICHIKAWA, Ph.D, Researcher, Educator, Consultant, in the Creative/ Luxury Industries in Europe and Asia
2020 revealed to be a positive year for luxury brands in the Chinese market, however they may face new challenges in the coming years. A growing awareness for sustainability among consumers, and stricter rules imposed by the government require to accelerate action plans. This roundtable gathering industry experts will address the link between consumption and production, and the crucial role of the packaging industry in findings solutions for and with luxury brands.
Speakers
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Alizée BUYSSCHAERT
- Founder - ZEROWASTE Shanghai -
Deon WANG
- Research Fellow, Packaging Development - Procter & Gamble -
Guangli ZHAO
- Brand Director - GONG RUN XIANG -
Luc BUONO
- Designer- consultant -
Sabine ICHIKAWA
- Ph.D, Researcher, Educator, Consultant, in the Creative/ Luxury Industries in Europe and Asia
July 07, 2021
Round table
LUXE PACK in green Awards Ceremony
Sustainability
Speakers
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Anna KIM
- Brand Activation Manager - CAMUS YUANLIU -
Celine CEN
- Development and Sourcing Manager - CHANEL -
Deon WANG
- Research Fellow, Packaging Development - Procter & Gamble -
Guangli ZHAO
- Brand Director - GONG RUN XIANG -
Qinglin WEI
- Vice-president - Kimberlite Diamond -
Sabine ICHIKAWA
- Ph.D, Researcher, Educator, Consultant, in the Creative/ Luxury Industries in Europe and Asia
July 08, 2021
Conference
Perfect combination of design creativity and technological innovation
Design, Innovation
Through its continuous innovation and the double-wheel driving of design and technology, Yanghe has highly unified its internal quality, external image and brand marketing, and has been continuously upgrading its unique product power.
Speakers
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Yunlin DAI
- Vice General Manager of product development department - YANGHE
July 08, 2021
Round table
The use of senses stimulations on innovative packaging & formulas
Innovation
Round table moderated by Yang ZHENG, weChat platform Deputy Editor, QINGYAN
In the presence of selected LUXE PACK & MakeUp in exhibitors
This panel will help brands having a global vision on how packaging and formulas are contributing to the consumer’s experience and use of their senses, thanks to new functionalities, new technologies, new gestures…. all features that take packaging and formulas to a new level, still providing luxury to the product and brand, and answering today’s consumers’ expectations.