Conference program

Name: Luxepack Shangai
Start: 2026-04-14T09:00:17:00
End: 2026-04-15T09:00:17:00
Location: SHANGHAI EXHIBITION CENTER (SEC)

Review our curated conference program addressing the most salient issues for brands across sectors and renowned speakers

April 15, THE HERITAGE CODE : Intangible Culture as a Strategic Driver for Global Brand Innovation
A full curated Morning Session at LUXE PACK Shanghai 2026
In partnership with centdegrés 法尚

Wednesday, April 15, 2026

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April 15, 2026
10:00 am - 10:30 am

Round table

Heritage Reimagined: Leveraging Precious chinese materials and Ancestral Know-How to Drive future Design and Branding Innovation internationally.

April 15, 2026
10:45 am - 11:30 am

Round table

Harmony from Within: Transmitting Traditional Chinese Medicine’s Natural Ingredients and Inner Balance Philosophy into Future-Forward Design and Brand Innovation overseas.

April 15, 2026
11:30 am - 12:15 pm

Round table

Conference program

Heritage Reimagined: Leveraging Precious chinese materials and Ancestral Know-How to Drive future Design and Branding Innovation internationally.

Harmony from Within: Transmitting Traditional Chinese Medicine’s Natural Ingredients and Inner Balance Philosophy into Future-Forward Design and Brand Innovation overseas.

Texture of Time: Weaving Intangible Heritage into Shanghai Brands — Fashion as an Eternal Journey Through Design Innovation and Strategic Marketing.