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Conference program

Review our curated conference program addressing the most salient issues for brands across sectors and renowned speakers


April 15, THE HERITAGE CODE : Intangible Culture as a Strategic Driver for Global Brand Innovation
A full curated Morning Session at LUXE PACK Shanghai 2026
In partnership with centdegrés
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April 14, 2026

The Art of Crossover: How Unexpected Partnerships Spark New Desirability

Speakers

April 14, 2026

NUON CONFERENCE: From Device to Packaging: How Clinical Technologies Are Reshaping Skincare Delivery

April 14, 2026

The New Appeal of Beauty Packaging in Asia

From high-performance formats and advanced systems to culturally inspired design and collectible aesthetics, beauty packaging has become central to brand storytelling and the overall consumer experience. Through key market examples across North and Southeast Asia, this session highlights emerging packaging codes—from efficacy-driven innovation to heritage-inspired narratives, as well as sensorial and sustainable engagement. Asia Cosme Lab will deliver strategic insights into how brands can leverage packaging to elevate brand perception, build emotional connections, and stand out in Asia’s highly competitive beauty landscape.

Speakers

  • Fei XU

    - Market Intelligence Director - ASIA COSME LAB

April 14, 2026

Design Beyond Circularity: How Sustainability Drives Desirability and Sales

Speakers

April 14, 2026

Material Thinking – New Paths for Future Packaging

Speakers

  • Xingze WANG

    - Executive Vice Curator of Róng Design Library, Partner and Executive Vice President of PINWU - Róng Design Library, PINWU Design Studio

  • Wei TANG

    - Founder - Hangzhou Yuhang Wangshu Handicraft Studio

  • Jerome ZHANG

    - Senior Material R&D Engineer - Shenzhen YUTO Packaging Technology Co., Ltd.

  • Bryant XUE

    - Co-founder&COO - SynMetabio Biotechnology Co., Ltd

  • Bin YU

    - Partner, CMF and Sustainable Materials Laboratory Director - PINWU Design Studio

April 14, 2026

Award Ceremony

LUXE PACK IN GREEN CEREMONY

Speakers

  • Charlie CAI

    - Operation Director - Rémy Cointreau China

  • Celine CEN

    - Development and Sourcing Senior Office Manager - CHANEL

  • Jun GOU

    - Director of Strategic Procurement Department - CHANDO GROUP

  • Jeff LIN

    - CEO - Camus

  • June XU

    - R&D Packaging Leader-Asiapac - COTY

  • Xingze WANG

    - Executive Vice Curator of Róng Design Library, Partner and Executive Vice President of PINWU - Róng Design Library, PINWU Design Studio

April 15, 2026

Round table

Heritage Reimagined: Leveraging Precious chinese materials and Ancestral Know-How to Drive future Design and Branding Innovation internationally.

Speakers

April 15, 2026

Round table

Harmony from Within: Transmitting Traditional Chinese Medicine’s Natural Ingredients and Inner Balance Philosophy into Future-Forward Design and Brand Innovation overseas. 

Speakers

April 15, 2026

Round table

Texture of Time: Weaving Intangible Heritage into Shanghai Brands — Fashion as an Eternal Journey Through Design Innovation and Strategic Marketing.

Speakers

April 15, 2026

Keynote

Future Packaging Trends 2027

Speakers

April 15, 2026

The Supply Chain Revolution: Local Sourcing, Traceability, and Agile Production

Speakers

April 15, 2026

Global Reach: Carbon Disclosure, Compliance and Export Readiness

Speakers

  • Ethan CHENG

    - VP of Marketing & Sales - Jotim Daily Chemical (Hangzhou) Company LTD.