Conference program

The health crisis accelerated the desire for lifestyle change. Within this context, a new dynamic is being invented, illustrated by packaging innovations enriched with meaning, committed and sustainable, but also creating sensory & emotional experiences.

Discover our decoding of these innovation levers, bringing about new creative dimensions for the Asian market.

Round table moderated by Sabine ICHIKAWA, Ph.D, Researcher, Educator, Consultant,  in the Creative/ Luxury Industries in Europe and Asia

2020 revealed to be a positive year for luxury brands in the Chinese market, however they may face new challenges in the coming years. A growing awareness for sustainability among consumers, and stricter rules imposed by the government require to accelerate action plans. This roundtable gathering industry experts will address the link between consumption and production, and the crucial role of the packaging industry in findings solutions for and with luxury brands.

Through its continuous innovation and the double-wheel driving of design and technology, Yanghe has highly unified its internal quality, external image and brand marketing, and has been continuously upgrading its unique product power.

Round table moderated by Yang ZHENG, weChat platform Deputy Editor, QINGYAN

In the presence of selected LUXE PACK & MakeUp in exhibitors

This panel will help brands having a global vision on how packaging and formulas are contributing to the consumer’s experience and use of their senses, thanks to new functionalities, new technologies, new gestures…. all features that take packaging and formulas to a new level, still providing luxury to the product and brand, and answering today’s consumers’ expectations.