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Conference program

Review our curated conference program addressing the most salient issues for brands across sectors and renowned speakers
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April 09, 2025

Decoding the Next Era of Luxury Packaging

What will luxury packaging look like tomorrow? From innovative materials to bold colors, distinctive shapes, and sophisticated finishes, discover the key innovations shaping desirability and sustainability. Join us at Luxe Pack Shanghai for an insightful look into the future of luxury packaging.

Speakers

April 09, 2025

Silk & Scent: Tracing the Olfactory Legacy of the Silk Road – An exclusive 2025 Luxe Pack experience by centdegrés

Speakers

April 09, 2025

Navigating Multicultural Market and Packaging Challenges from Global to Local

This roundtable will explore strategies for navigating the challenges of multicultural markets, focusing on the dynamic interplay between adapting packaging from local to global and global to local contexts. The speakers will share insights on how to balance local customization with global consistency, adapting to different cultural contexts and regulatory requirements, and ensuring packaging solutions are culturally relevant, compliant, and aligned with a brand’s universal identity across diverse markets.

Speakers

April 09, 2025

Packaging Creativity & Identity: East-West Perspectives

Decoding mega beauty trends and their packaging adaptations from West to East.

As global beauty and lifestyle trends continue to evolve, packaging plays a key role in translating values across cultures. This conference will explore how major global drivers are interpreted and adapted in Western and Eastern markets—highlighting contrasts between performance and experience, the future of sustainability and wellness, and the rise of new fragranced gestures.

Through this lens, Asia Cosme Lab will decode how packaging is becoming a powerful expression of identity and a catalyst for innovation in a fast-changing global landscape.

Speakers

  • Fei XU

    - Market Intelligence Director - ASIA COSME LAB

April 09, 2025

Development Strategies and Design Principles for Perfumery and Fragrance Brands

The speakers will discuss how fragrance brands can align regulatory compliance with aesthetic appeal, the strategies for boosting their presence and influence through design and curated experiences, as well as how to create a harmonious connection between fragrance ingredients and packaging to elevate the consumer experience.

Speakers

  • Shanhua CHEN

    - Chief Editor & Marketing Director - IBEAUTY

  • Jun XUE

    - Deputy General Manager - Shanghai Research Institute of Fragrance and Flavor Industry

  • Patrick CHAN

    - General Manager - Les Fumée Limited

  • Simon MA

    - Founder - COSONE Brand Consulting and Design

  • Wendy HUANG

    - General Manager - Scent More Fragrance

April 09, 2025

From New Materials to Elevated Experiences: Crafting Desirable and Sustainable Products

Bringing together material innovator and leading brands, this panel explores how cutting-edge materials are revolutionizing sustainable packaging while preserving the luxurious textures and sensory appeal that define premium brands. The speakers will highlight how sustainable materials can be seamlessly integrated into brands’ product packaging and supply chain strategies to enhance brand identity, reduce environmental impact, and offer consumers a more premium and responsible experience. Together, they will uncover practical solutions for balancing luxury and sustainability in the future of packaging.

Speakers

  • Hong ZHENG

    - Founder - GREENEXT/Adventi Communication

  • Dominique SIMARD

    - Founder, Chief Sustainability Officer - RETHINK FASHION ELLASSAY Group

  • Carrie JIN

    - Procurement & Merchandizing Manager - REMY COINTREAU CHINA

  • Dr. Molly ZHONGHAN JIA

    - Plastic Initiative Project Manager - Ellen MacArthur Foundation

  • Hilda WONG

    - Marketing & Brand Director - Zence Object Technology Co., Ltd. | Chazence

April 09, 2025

Award Ceremony

Luxe Pack in Green Award Ceremony

Speakers

  • Hong ZHENG

    - Founder - GREENEXT/Adventi Communication

  • Anna KIM

    - Global Marketing Director - CAMUS Wines & Spirits

  • Celine CEN

    - Development and Sourcing Senior Office Manager - CHANEL

  • Carrie JIN

    - Procurement & Merchandizing Manager - REMY COINTREAU CHINA

  • Jun GOU

    - Director of Strategic Procurement Department - CHANDO GROUP

April 10, 2025

AI-Driven Packaging from Concept to Consumer

This session will explore how AI is revolutionizing packaging performance and transforming consumer interactions. Experts will explore the integration of AI in packaging design, supply chain optimization, and the ways in which technology is enhancing personalization and consumer engagement, while also considering its impact on sustainability.

Speakers

  • Qingbin CUI

    - Deputy Editor-in-Chief - 《Shanghai Packaging 》 Magazine

  • Zhanwei WU

    - Associate Professor at the School of Design; Head of the Digital China and Innovative Design Studio - Shanghai Jiao Tong University

  • Coco CHEN

    - Founder & CEO - ELE007

April 10, 2025

The Next Frontier in Luxury Packaging: How Technology is Reshaping Innovation and Consumer Experience

Speakers

April 10, 2025

White Snake: Weaving Chinese Legends into a Global Brand

Speakers

April 10, 2025

How to Leverage Heritage to Empower Brands’ Creativity and Business Impact?

This discussion will focus on how brands can harness cultural heritage and traditional know-how from China and other countries to fuel creativity and business growth. Experts will explore strategies for blending tradition with modernity, using heritage as a foundation to enhance brand storytelling, packaging and product development, consumer connections, and market presence.

Speakers

April 10, 2025

Unlocking New Market Opportunities through Crossover Collaboration and Sustainability Innovation

This session will delve into the intersection of packaging, intellectual property, sustainability innovation and cross-industry brand collaborations, highlighting how strategic partnerships can open new markets. Experts will share insights on creating market-expanding products, enhancing brand identity, and attracting new consumer segments through innovative collaborations.

Speakers

  • Arthur HUANG

    - Co-founder&CEO - CARBON NEWTURE

  • Mark LI

    - Head of Public Affairs, Senior Director - CHAGEE

  • Nancy YU

    - Sustainability Director - HowBottle Communication Ltd.,

  • Zijian WANG

    - Senior Sustainability Manager - Bloomage Biotechnology Corporation Limited

  • Zhiyuan TAO

    - Supply Chain Sustainability Lead - NIO

April 10, 2025

Resilient Luxury Consumption & Evolving Purchasing Behavior of Chinese Affluent Consumers

China’s luxury market is evolving rapidly, with HNW and affluent consumers remaining committed to luxury spending but shifting their priorities. Personalization, exclusivity, and digital engagement are more critical than ever, while overseas shopping, quiet luxury, and AI-driven recommendations shape buying behaviors.
Gen Z and Millennials are driving fashion, skincare, and travel, while Chinese luxury brands gain traction, particularly among younger consumers. This session, based on TrendLens™ 2024 insights, will explore the latest spending trends and strategic imperatives for brands looking to thrive in China’s evolving luxury landscape.

Speakers

  • Gary YIP

    - Associate Director - Agility Research & Strategy