conference program

The health crisis accelerated the desire for lifestyle change. Within this context, a new dynamic is being invented, illustrated by packaging innovations enriched with meaning, committed and sustainable, but also creating sensory & emotional experiences.

Discover our decoding of these innovation levers, bringing about new creative dimensions for the Asian market.

Herborist draws inspiration from seasons, looks for different layers of green from earth, and explores the relationship between nature and skin beauty. “Clear waters and green mountains are as good as mountains of gold and silver. ”We walk into nature, and constantly pursue the harmony between human and nature, create a new era of “green” symbols and experience, and redefine the new way “green” beauty of environmental protection for consumers.

Moderated by Yuwan HU, COO, Daxue consulting,

With Yuhang CHEN, Executive vice General Manager of e-commerce, CHOW TAI FOOK

Yunchao MA, Director of the eastern market, ALIBABA Group

Olivia LI, Business Development Manager, ESSENTIA Beauty China

Jiancheng YANG,Technical marketing manager, EM Microelectronic

With selected LUXE PACK & MAKE UP IN exhibitors

Jamy YANG, Designer, Founder YANG Design

Exclusively at LUXE PACK Shanghai

Jamy YANG is the founder and design director of YANG DESIGN and YANG HOUSE, considered as the “Most Influential Chinese Industrial Designer” by Forbes.

With a combination of German logic thinking and Chinese humanistic spirit, Jamy has formed his own design philosophy and become partner with renowned global brands such as Boeing, Audi, Hermes, Bosch, Hennessy, NATUZZI, Huawei… etc.

Winner of hundreds of design awards all over the world, he is committed to prove that Design can change the society.

Do not miss his keynote on April 7^th at 2.40pm on “Kindly Design”

Round table moderated by Sabine ICHIKAWA, Ph.D, Researcher, Educator, Consultant,  in the Creative/ Luxury Industries in Europe and Asia

2020 revealed to be a positive year for luxury brands in the Chinese market, however they may face new challenges in the coming years. A growing awareness for sustainability among consumers, and stricter rules imposed by the government require to accelerate action plans. This roundtable gathering industry experts will address the link between consumption and production, and the crucial role of the packaging industry in findings solutions for and with luxury brands.

Through its continuous innovation and the double-wheel driving of design and technology, Yanghe has highly unified its internal quality, external image and brand marketing, and has been continuously upgrading its unique product power.

Partners panel moderated by Matthieu ROCHETTE-SCHNEIDER, General Manager, centdegres China

Putting together an immersive experience using technology to initiate the new edge of packaging with a focus on green and sustainable solutions.

Join us to seed tomorrow’s packaging and enlighten the path to new possibilities.

Round table moderated by Yang ZHENG, weChat platform Deputy Editor, QINGYAN

This panel will help brands having a global vision on how packaging and formulas are contributing to the consumer’s experience and use of their senses, thanks to new functionalities, new technologies, new gestures…. all features that take packaging and formulas to a new level, still providing luxury to the product and brand, and answering today’s consumers’ expectations.