The dynamic fragrance markets are evolving differently from one country to another. From cultural sensibilities to olfactory preferences, and more than ever, customer experiences, Asia Cosme Lab will decipher how Japan, Korea, and India are driving inspiring insights and product directions.

Fragrances market today : an encounter between ingredients, history and fashion.

In WWD of August 25th 2023, in an article named Heritage Fragrance Brands Are à la Mode Jennifer Weill wrote “Today, Old is the new cool for fragrance. As with music and fashion, perfume consumers are increasingly syncing with past creations. “There is a shift,” said Lucie Greene, founder and chief executive officer of trend forecasting consultancy Light Years, who noted numerous drivers. “In hospitality, you’re seeing very much a return to the grande dame hotels, the revival of these sumptuous historic hotels with Belle Époque and 1930s references.” Is it because “before was better”? Is there an opposition between the vintage/historical brands vs contemporary/new houses ? Why such a strong trend in the market even for Gen z customers ? In an everchanging landscape for niche fragrance brands, with increasingly expensive products and “more of the same” marketing descriptions, customers tend to rely on proven and preexisting houses and products. But being born almost 100 years ago is not enough. The key for success is in building a real bridge between then and now, providing honest and over-the-top products and sticking to a coherent business, marketing and product strategy including contemporary features that naturally belong to your brand.
We will see how the relaunch process of CHERIGAN PARIS, originally born in 1929, relies on these key pillars in order to make the house a success in an ever overcrowded market.

The fragrance market is about building emotions and awakening the senses through stories. The power of storytelling lies in the ability to build emotions beyond time and location, crafting a universal story to build a unique niche perfumery brand.

Between tradition and innovation, Reverse Group will present an inspiring overview of the storytelling techniques, notes, and symbols while decoding the successful case study of Baobab Collection.

Join and discover the universe of the brand LES EAUX PRIMORDIALES through a unique installation where the freshness of the osmanthus will meet the coldness of the concrete.

Concrete Blossom is an ode to the industri​al era that is a source of inspiration for its founder Arnaud Poulain while paying tribute to Asia with its iconic and scented flower.

Concrete Blossom, a scented experience between art Shanghai aesthetic, natural essences knowledge and geometric shaping urbanism by LES EAUX PRIMORDIALES.​

The relationship with fragrances in Asian markets compared to Western ones, backed by diverse cultural and historical aspects, promotes inspiring usages and formats that challenge traditional visions. From consumer needs to environmental and social contexts, Asia Cosme Lab will present an inspiring overview of the latest directions, formats, and packaging to highlight the new Asian design creativity.

In the workshop “The Birth of a Perfume,” we will explore different types of perfume brands：commercial, niche, and salon perfumes. We will explore how to create a perfume from zero. We’ll break down the essential components of a perfume and help everyone understand the importance of each part. Additionally, we’ll discuss how these components contribute to the success of a perfume at different stages of its development.