Advisory Board

LUXE PACK Shanghai is supported by an advisory board made up of experts of the sector who represent the whole international luxury packaging market!

We are thrilled and proud to have these industry experts on board, representing the values and excellence and innovation that are part of LUXE PACK Shanghai DNA.
We would like to thank them for their time and invaluable contributions to the ongoing improvement of LUXE PACK Shanghai.

Charlie CAI

Supply Chain Management Director


17 years experience of Supply chain management and 11 years experience in packaging procurement for primum spirits.

Céline CEN

Development and Sourcing Office Manager


Working in Luxury Cosmetic brands for over 20 years for purchasing and development. Familiar with packaging industries and with strong technical experiences. Leading ECO design strategy implementation by working together with suppliers in Asia for the brand.

Yunlin DAI

Chief Designer of Yanghe Product Center


Currently serving as the Chief Designer of Product Center at Jiangsu Yanghe
Distillery Co., Ltd.Senior craft artist, holder of Master Degree, and member of Jiushan
Society. Having been engaged in fashion design, industrial design and packaging
design for 30 years. Successfully developed such liquor products as Dream of the
Blue, Jiangsu Liquor and Shuanggou Zhenbaofang for Jiangsu Yanghe Distillery Co.,
Ltd. Once won such honorary titles as 1990 International Fashion Competition
“Golden Scissors” Award, 2003 China First Liquor Packaging Design Grand Prix
Competition Golden Award, Reddot Award, IF Award, WorldStar Packaging Award
(from 2006 to 2020), 2016 Taiwan Golden Pin Design Award, etc.

Tyler FUNK

Senior Creative Manager


As an experienced creative professional with over 15 years of experience in
branding, art direction, and graphic design, Tyler Funk graduated from Emily Carr
University of Art and Design in Vancouver, Canada, specializing in Communication
Design. His expertise includes creating and directing creative teams, leading visual
creation, and implementing effective communication design initiatives for both
domestic and international clients.

Jin LV

Founding Partner&CMO


Founder of OS creative and design studio after 8 years professional PR and Marketing experience
in Fashion and Lifestyle field;Co-founder of DOCUMENTS since 2021, being responsible for
product development and marketing.

Wynn SHI

Director of Design Centre


Over 25 years of experience in cosmetics industry
Had used to work in Shanghai Jahwa United Co., LTD.,Now working at Proya Cosmetics Co., LTD,
was the main designer of HERBORIST ,MAXAM, and now the design director of PROYA.

Julia ZHU

Director of LOVEKEEPS Beauty Brand Centre


Director of LOVEKEEPS Beauty Brand Centre