Conference program

Considering the growing consumer awareness toward luxury shopping and aesthetics, multi-awarded designer DENG Xiongbo will present 360° packaging trends that create enjoyable and memorable experiences: with strong narratives, consumer engagement and a modern twist to traditional culture codes. 

At the crossroad of beauty, wellness and technology, Carol Zhou will present the recent innovations of Shiseido with the launch of their oral beauty brand Inryu in China and wellness experience center in Japan. INRYU is developed by China Business Innovation ＆ Investment Office (CBI), established in Shanghai in 2019 as an operational hub to promote innovations in existing businesses and new business development.

Timeless design has staying power and will be the way forward in this new era, especially for a luxury brand. It shall create products that not only look fantastic and eye-catching when completed but also ones that continue to be impactful for generations. Imagine a product that transcends time and cultural bias. Camus Extra is such an example. Celebrating its 50th anniversary, this product is creative excellence in brand packaging design. Let’s break free of historical constraints and ephemeral trends to create subtle, adaptable beauty that outlasts. 

LUXE PACK and centdegrés reveal a new journey together with a group of experts! New discoveries about the packaging and fragrances’ trends of tomorrow. Close your eyes, you can smell the French Riviera scents…

WGSN Beauty Forecasts outline the innovations and lifestyle drivers that will shape all product categories in S/S 24. Championing wellbeing, with supportive solutions to flexi-lifestyles, changing climates and care of self and community. Exploring the merging of the old and new, natural and artificial to forge bold beauty narratives. Embracing imperfections and challenges previous beauty narratives.

Sustainable living has become a core concern of China’s middle and upper-class youth. Today, luxury and beauty brands, large and small, have drastically scaled up sustainability pledges and actions. Material innovation aspire as mean to solve the material waste problem by engineering the future generation of biomaterials. Incorporating aesthetics and design principles challenges the status quo of sustainability. 

From travel boom to “Water lover tribes”, Hainan is the new retailtainment destination and an inspiration for Beauty lovers and beauty professionals. Phygital, Transactional and Inspirational.

From East to West and West to East, the beauty industry keeps globalization at the core of its development strategies blurring frontiers and accelerating transformation. From ingredient innovation, tech-enhanced beauty to packaging redesign, two major actors of the beauty industry will share their experience and globalization strategy.

JUJUWANG, highly inspiring installation artist, whose work stands out for its interactive magic, profound influence of traditional Chinese culture and groundbreaking execution techniques will share her innovative thinking and advanced technologic approach that won her numerous awards.

Her bold use of new materials together with the emotional and rational creativity standards has established a unique personal style. Emphasizing the interactive experience of the installation itself and with others, she brings harmonious relationship amongst art, participants, and onlookers.

As a visionary artist, JUJUWANG has had numerous successful collaborations with top luxury brands including ACQUA DI PARMA, AP, DIOR, GIVENCHY, SWAROVSKI, TIFFANY, YSL etc.

IP collaborations and artist editions will potentially get your brand to the upper hand, reaching new consumers and infusing your brand values with a new dimension. They require a combination of agility, creativity, and innovative packaging customization techniques.

Discover in Avant-premiere, 8 creative design concepts from “Somexing Inspirational 2024”, for marketing, innovation, and design teams. With a cross analysis of art, fashion, and design trends in China, Somexing will present turnkey luxury design boards that resonate the latest consumer insights and market trends: a creative journey to colors, shapes, graphics, ingredients, and scents!