Conference program
April 15, THE HERITAGE CODE : Intangible Culture as a Strategic Driver for Global Brand Innovation
A full curated Morning Session at LUXE PACK Shanghai 2026
In partnership with centdegrés 法尚
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April 14, 2026
The Art of Crossover: How Unexpected Partnerships Spark New Desirability
Speakers
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Crystal HE
- Product Director - TRT HEALTH
April 14, 2026
April 15, 2026
Round table
Heritage Reimagined: Leveraging Precious chinese materials and Ancestral Know-How to Drive future Design and Branding Innovation internationally.
April 15, 2026
Round table
Harmony from Within: Transmitting Traditional Chinese Medicine’s Natural Ingredients and Inner Balance Philosophy into Future-Forward Design and Brand Innovation overseas.
April 15, 2026
Round table
Texture of Time: Weaving Intangible Heritage into Shanghai Brands — Fashion as an Eternal Journey Through Design Innovation and Strategic Marketing.
April 15, 2026
The Supply Chain Revolution: Local Sourcing, Traceability, and Agile Production
Speakers
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Charlie CAI
- Operation Director - Rémy Cointreau China