Conference program
April 15, THE HERITAGE CODE : Intangible Culture as a Strategic Driver for Global Brand Innovation
A full curated Morning Session at LUXE PACK Shanghai 2026
In partnership with centdegrés 法尚
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April 14, 2026
The Art of Crossover: How Unexpected Partnerships Spark New Desirability
Speakers
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Crystal HE
- Product Director - TRT HEALTH -
Isabelle GAVALDA
- Art Collaborations Creative Director - SOMEXING -
Evy Sun
- Tonggengsheng (ReGeneration), Founder Former fashion media professional and luxury buyer - ReGeneration
April 14, 2026
Design Beyond Circularity: How Sustainability Drives Desirability and Sales
Speakers
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Jerry LUO
- Vice President - Leaf Bio
April 14, 2026
Award Ceremony
LUXE PACK IN GREEN CEREMONY
Speakers
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Charlie CAI
- Operation Director - Rémy Cointreau China -
Celine CEN
- Development and Sourcing Senior Office Manager - CHANEL -
Jun GOU
- Director of Strategic Procurement Department - CHANDO GROUP -
Jeff LIN
- CEO - Camus -
June XU
- R&D Packaging Leader-Asiapac - COTY -
Xingze Wang
- Executive Vice Curator of Róng Design Library, Partner and Executive Vice President of PINWU - Róng Design Library, PINWU Design Studio
April 15, 2026
Round table
Heritage Reimagined: Leveraging Precious chinese materials and Ancestral Know-How to Drive future Design and Branding Innovation internationally.
Speakers
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Matthieu ROCHETTE SCHNEIDER
- General Manager - Centdegrés China
April 15, 2026
Round table
Harmony from Within: Transmitting Traditional Chinese Medicine’s Natural Ingredients and Inner Balance Philosophy into Future-Forward Design and Brand Innovation overseas.
Speakers
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Matthieu ROCHETTE SCHNEIDER
- General Manager - Centdegrés China
April 15, 2026
Round table
Texture of Time: Weaving Intangible Heritage into Shanghai Brands — Fashion as an Eternal Journey Through Design Innovation and Strategic Marketing.
Speakers
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Matthieu ROCHETTE SCHNEIDER
- General Manager - Centdegrés China
April 15, 2026
Keynote
Future Packaging Trends 2027
Speakers
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Maggie Men
- Trends Director - WGSN
April 15, 2026
The Supply Chain Revolution: Local Sourcing, Traceability, and Agile Production
Speakers
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Charlie CAI
- Operation Director - Rémy Cointreau China
April 15, 2026
The Supply Chain Revolution: Local Sourcing, Traceability, and Agile Production
Speakers
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Charlie CAI
- Operation Director - Rémy Cointreau China -
Ricky Yuan
- Senior Sales Manager - SVG TECH GROUP CO.,LTD -
Peng CHEN
- Founder of CHENPENG, Associate Professor & Director of the Fashion Department, China Academy of Art - CHENPENG
April 15, 2026
Global Reach: Carbon Disclosure, Compliance and Export Readiness
Speakers
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Ethan Cheng
- VP of Marketing & Sales - Jotim Daily Chemical (Hangzhou) Company LTD.