LUXE PACK Shanghai 2025: Unveiling Creativity with curated animations
LUXE PACK Shanghai 2025, the premier platform for creative packaging, is proud to partner with the renowned agency Centdegrés to present two exceptional showcases celebrating the intersection of design, cultural heritage, and innovation.
SILK ROAD 2025: An Inspirational Journey of Creativity
At the heart of LUXE PACK Shanghai 2025, the “SILK ROAD 2025” showcase invites attendees to explore the legendary trade route that bridged East and West. This historic artery of creativity and commerce, originating in China and extending to the Mediterranean, represents a timeless exchange of ideas, craftsmanship, and culture.
Curated in partnership with Centdegrés, this immersive journey highlights cutting-edge luxury packaging designs, innovative materials, and exceptional fragrances inspired by the Silk Road’s enduring spirit of collaboration. Visitors will rediscover the profound connection between history and the future of luxury.
“LUXE PACK Shanghai has always been a platform where creativity and innovation converge to inspire the future of luxury packaging. Through the ‘SILK ROAD 2025’ experience, we are proud to honor the rich artistic and cultural exchanges that have shaped design throughout history, while offering a fresh perspective on tomorrow’s trends,” says Fabienne Germond, Director of LUXE PACK Shows.
CENTDEGRÉS FRAGRANCE AWARDS IN GRASSE: Showcasing China’s Emerging Fragrance Creativity
As part of LUXE PACK Shanghai’s dedication to driving innovation, the show is proud to showcase the winners of the prestigious CENTDEGRÉS FRAGRANCE AWARDS IN GRASSE. Created by Centdegrés, this annual initiative highlights the creative excellence of the fragrance industry, celebrating cultural heritage, diversity, and groundbreaking innovation.
The 2024 edition placed a special focus on China’s emerging perfumers, recognizing 36 outstanding finalists whose work pushes the boundaries of olfactory and design expertise.
Following the awards ceremony in Grasse, France, at the Musée International de la Parfumerie, LUXE PACK Shanghai 2025 invites attendees to discover these award-winning fragrances firsthand. This unique showcase reinforces the deepening connection between China’s modern fragrance scene and France’s historic perfumery legacy, fostering an inspiring dialogue between two rich and evolving cultures.
“We are thrilled to bring the CENTDEGRÉS FRAGRANCE AWARDS IN GRASSE to LUXE PACK Shanghai and share the creative excellence of China’s new perfumery scene with an international audience. This initiative reflects our passion for design, craftsmanship, and cultural dialogue—values that define both the fragrance and luxury packaging industries,” says Matthieu Rochette-Schneider, General Manager of Centdegrés China.
Discover Innovation at LUXE PACK Shanghai 2025:
As Asia’s leading event for luxury packaging and design, LUXE PACK Shanghai continues to set the standard for creativity and innovation. With Centdegrés as a key partner, this year’s edition promises to inspire attendees with groundbreaking ideas, cultural insights, and forward-thinking solutions that define the future of luxury.
Event Details:
- Dates: April 9-10, 2025
- Location: Shanghai Exhibition Centre
About LUXE PACK:
LUXE PACK is the global benchmark for creative packaging, bringing together the world’s leading designers, manufacturers, and innovators to redefine luxury.
About Centdegrés:
Centdegrés is an international creative agency dedicated to transforming ideas into unforgettable experiences. Renowned for its expertise in design, storytelling, and cultural dialogue, Centdegrés is a trusted partner for shaping the future of luxury.
Information Contact:
For mainland China: Gloria SHEN – [email protected]
For outside China: Marie-Laetitia [email protected]