LUXE PACK Shanghai 2024 Unveils Cutting-Edge Innovations in Luxury Packaging

Building upon the resounding success of its 2023 edition, the 16th Luxe Pack Shanghai is poised to captivate audiences once again on April 10-11, 2024, at the Shanghai Exhibition Center.

With a remarkable turnout of 200 premium exhibitors, and 40% of new comers, the previous edition attracted over 6,000 professionals, boasting a majority of key decision-makers hailing from diverse sectors such as cosmetics, perfumery, jewelry & watches, fine food, fashion, wines & spirits, etc. Anticipated for 2024 is a convergence of high-end and creatively-driven packaging suppliers, showcasing the latest in packaging innovative solutions and application cases in sustainability: primary packaging, secondary packaging, raw materials, design agencies and tech companies… Currently, an impressive 95% of exhibition booths have already been reserved, underscoring the event’s strong market lineup.

We are proud to introduce our 2024 Advisory Board, whose extraordinary dedication and expertise have contributed to the spectacular recognition and success of LUXE PACK Shanghai, for which we are deeply grateful.

Advisory Board list below
• Ms. Celine CEN, Development & Sourcing Office Manager – CHANEL ;
• Mr. Charlie CAI, Supply Chain Management Director – REMY COINTREAU ;
• Mr. Jin LV, Founding Partner & CMO – DOCUMENTS ;
• Ms. Julia ZHU, Director of the Beauty Brand Center – LOVEKEEPS ;
• Mr. Tyler FUNK, Senior Creative Manager – ICICLE ;
• Ms. Wynn SHI, Director of Design Centre – PROYA ;
• Mr. Yunlin DAI, Chief Designer of Yanghe Product Center – YANGHE.

Exploring Fragrance Trends and Cultural Exchange:

As the global perfume market experiences robust growth, particularly in China, Luxe Pack Shanghai 2024 introduces the “Fragrance Studio”, a new strategic zone on the showfloor. Market research data reveals a staggering surge in China’s perfume sales, projected to exceed 300 billion by 2025. In response, Luxe Pack Shanghai is gathering all the key players in this new ecosystem: primary packaging suppliers, design and olfactory agencies, buyers and distributors. Additionally, to celebrate the important moment of the 60th anniversary of Sino-French relations, a special themed animation “60 Ingredients & Perspectives” has been curated in partnership with centdegrés agency to demonstrate the new times of cultural exchanges and packaging co-creation between China and France, through the aesthetics of fragrance.

© “Ingredients & Perspectives”

Within the Fragrance Studio, a dedicated workshops programme will address a wide range of topics tackled by renowned experts. Among them, Florence Bernardin, Founder of Asia Cosme Lab, the French agency specializing in Asian beauty trends, products and brands, will host two exclusive sessions on “Fragrance Trends and Cultures across Asia” and “Fragrances: New Habits, New Formats and Implications for Packaging”. Furthermore, Li He, Director of the Chinese campus of the French Fifth Sense Perfumery Institute, will host a session on “Birth of Perfume: The Steps of Perfumery and the Process of Perfume Production and Market Launch”.

Recognizing Sustainable Packaging Excellence Worldwide:

Since its inception, Luxe Pack has been championing sustainable packaging practices among the exhibitors. From Monaco to New York and Shanghai, the prestigious “Luxe Pack in green Award” returns once again, recognizing groundbreaking innovations in sustainable packaging. A distinguished jury, comprising industry experts from renowned brands and college, will convene to select the best sustainable packaging solutions and responsible initiatives of exhibitors within the luxury goods industry.
The exhibition area of “Luxe Pack in green” 2024, designed by Yishu Paper, will showcase the products and solutions presented by the exhibitors and provide inspiration for brands looking for sustainable practices. A forthcoming lottery will be hosted on the official WeChat account (LUXE_PACK). Starting from March 15th, participants can vote on WeChat for their favorite applicant, and get the opportunity to win exquisite gifts sponsored by PROYA.

Notable Jury Members for 2024:

• Ms. Anna KIM, Global Brand Director, CAMUS
• Ms. Celine CEN, Development & Sourcing Office Manager, CHANEL
• Prof. DU Huanzheng, Guest professor of UNEP-Tongji Institute of
Environment for Sustainable Development (IESD) • Ms. Elsa SHENG, Procurement AVP China, RICHEMONT
• Ms. Isabelle XU, Regional Category Leader-Asiapac Packaging, TWININGS
• Ms. June XU, R&D Packaging Leader-Asia, COTY

Showcasing innovative solutions:

Our exhibitors have been diligently focused on pioneering packaging research and development, resulting in a range of high-quality innovative packaging solutions tailored to logistics, display, and sales scenarios. Among the upcoming highlights are: Dingzi’s concentrate replacement cap featuring a lightweight and sustainable design to reduce costs; Megavision’s vodka label which uses environmentally certified inks and is recyclable; Xinyu’s auroral metallization technology provides a supreme clear luster that empowers brands to enhance their aesthetic value…

Reserve Your Spot Today:
Please note LUXE PACK Shanghai 2024 is only open for professionals with badges. Do not forget to pre-register via our official website: www.luxepackshanghai.com or WeChat account (LUXE_PACK).
For media inquiries and further information, please contact:
Mainland China: Esther Xiao | Email: [email protected] | T: +86-21-5169 2006-818
Out of Mainland China: Marie-Laetitia Luccioni | Email: [email protected] | Tel: + (0) 377 97 77 85 60