LUXE PACK SHANGHAI 2024: Advancing Luxury Packaging to New Frontiers

LUXE PACK SHANGHAI is gearing up for a triumphant return in 2024 on April 10-11 at Shanghai Exhibition Center. Riding on the triumph of its 2023 edition, the trade show is already making waves. A brand-new zone, the Fragrance Studio, dedicated exclusively to the fragrance and home scents market, will open its doors this year.

Leading the industry for over 30 years, Luxe Pack is a global platform connecting luxury packaging experts and decision-makers from luxury brands around the world. Its international presence (Monaco, New York, Los Angeles, Paris and Shanghai) has established LUXE PACK’s reputation and developed an unrivalled network and expertise to help shape the future of luxury packaging.

With a remarkable 85% of booths already claimed, Luxe Pack Shanghai 2024 promises a boutique-style experience, blending innovation and sustainability in the luxury packaging industry, which reflects China’s rising influence in the luxury market. The diverse array of exhibitors includes international and local key players: primary packaging (Elcos, Envases Group, Fairdale, Heinz Glass, Virospack…), secondary packaging (Knoll Printing & Packaging, Mingfeng Packaging, Rissman Group, Roy Mark…), packaging materials (Dow Chemical, Fedrigoni, Kurz Group …), design and smart solutions (Carré Basset, Dapy, HG Image…). This comprehensive presentation portrays a dynamic and inclusive landscape at the trade show.

The previous 2023 edition witnessed a surge in exhibitors, with 210 leading and innovative participants, of which 26% were new. This resulted in meaningful connections with renowned brands and industry experts, including Camus, Chanel, Coty, Icicle, Jahwa, Richemont, Shiseido, and other brands featured among our speakers and honored guests. Notably, the trade show welcomed 5,884 visitors, marking an impressive 11% increase from 2021. These visitors primarily represented decision makers in R&D, Purchasing, Marketing and Management within brands, with a presence from diverse sectors including beauty & fragrance, fashion, healthcare & fine food, wine & spirits, as well as jewelry & watches.

This thriving luxury packaging showcase is particularly relevant as China emerges as a dominant force in the global luxury market, with projections indicating it will constitute around 25% of the global market. Despite a 10% dip in luxury consumption in 2022 due to the pandemic, experts from Bain & Company anticipate a swift return to 2021 sales levels. Looking ahead to 2030, Chinese customers are expected to represent 40% of the luxury personal goods market.

On the luxury segment, Chinese fragrance market is growing at 16% a year, on track to hit $3.1 billion, which could lead China to become the second-largest market for fragrances after the US by 2025*. (*Euromonitor)
In this context, the Fragrance Studio will be a new strategic zone on the showfloor. Conceived as a unique ecosystem dedicated to fragrances and scents, it will bring together all the key players in the sector, enabling brands to source and launch new fragrances whether they come from the cosmetics market or other sectors such as fashion, wine and spirits, fine food and more. Visitors will also be able to take part in workshops led by experts, interact with exhibitors and enjoy immersive animations that immerse them in the world of scents.

When we look ahead to Luxe Pack Shanghai 2024, an exciting and informative agenda awaits the participants. The two-day conference program will delve into hot topics such as the latest international trends, AI, innovative materials, fragrances, sustainability and more.

In addition, Luxe Pack has been actively supporting innovation and initiatives in favor of a more sustainable packaging industry for several years, as demonstrated by the Luxe Pack in green Award presented at the Shanghai, Monaco and New York exhibitions, which recognizes the most innovative exhibitors on these subjects. This esteemed award, with the help of the jury composed of luxury brands, will continue to be presented next year, spotlighting the latest progress and future trends in sustainable packaging within the luxury industry.

Luxe Pack Shanghai 2024 remains the ultimate showcase for creative packaging solutions, uniting global premium brands and suppliers in an environment of innovation and sustainability. Don’t miss the opportunity to be part of this prestigious event, where industry leaders converge, innovations unfold, and connections flourish.