LUXE PACK releases an exclusive White Paper about Luxury and Sustainable packaging in China

“93% of consumers in China (against 80% of respondents in France and 83% in the USA) consider that the luxury sector should set an example in terms of sustainability (production methods, zero waste objective, etc.). And 91% in China (70% in France and 83% in the USA) say they “prefer ecological and responsible products”. IFOP, August 2021.

“China has been leader for TerraCycle in the interest in cosmetic package recycling: the consumer is waking up to sustainability more than ever in the region” Tom Szaky, CEO & Founder, TerraCycle at LUXE PACK New-York in October 2021. (available on


Luxury brands know that by 2025, 1 out of 2 consumers will be in China (Bain & Company). Given this craving for sustainability emerging, brands and suppliers can not ignore this challenge in their packaging conception. For the LUXE PACK community, Sabine Ichikawa (Researcher, Educator, Consultant, in the Creative Industries in Europe and Asia) interviewed 17 key companies (suppliers and brands) and 7 sustainability experts to understand more precisely their day-to-day challenges and solutions.

True to its commitment to put sustainability at the heart of its sourcing offer, and in order to wait until the next download your copy of this exclusive White Paper now at this link:

Sustainable Packaging: a long LUXE PACK story

For 12 years now, LUXE PACK entices its exhibitors to commit into packaging eco-conception through its unique programme LUXE PACK in green. This competition happens every year in 3 of the most prestigious city in the world: Monaco, New York and Shanghai. For brands, it has become a real barometer of sustainable trends around the world. For suppliers, it is an invaluable opportunity to position themselves as a major actor of the green movement invading the luxury packaging industry.

In 2021, the LUXE PACK Shanghai in green jury was composed of:

  • Celine CEN, Development and Sourcing Office Manager, CHANEL CHINA
  • Anna KIM, Brand Activation Manager, CAMUS YUANLIU
  • Qinglin WEI, Vice-président, KIMBERLITE DIAMOND
  • Deon WANG, Research Fellow, Packaging Development, P&G
  • Changhai HUANG, Chief Editor, Shanghai Packaging Magazine
  • Sabine ICHIKAWA, PhD, Researcher, Developer of Programs in Luxury and creative industries in Europe & Asia – ESSCA
arjowiggins sylvicta

ARJOWIGGINS won the EcoFriendly Packaging Solution Award, with its unique pioneering and sustainable product Sylvicta, a translucent, functional barrier paper which all the while ensuring limited impact on the environment.


FEDRIGONI TRADING (SHANGHAI) won the Responsible Initiative Award, with its solution using renewable and fully recyclable raw materials to replace pulp fibers or recycled fibers.














LUXE PACK Shanghai is giving an even more important place to its in green awards in 2022 by transposing what was a few years ago only an award ceremony, into the heart of the show. Beyond the competition, still governed by a jury of eco-design and CSR experts, visitors will be able to discover the most eco-responsible innovations of the exhibitors in a dedicated area with a simplified reading of their green characteristics: recyclable ? biodegradable? made of recycled materials? refillable? carbon neutral impact? On the show floor, all exhibitors participating in the competition, and the nominees among them, will benefit from a unique signage allowing luxury brands to easily identify them. Of course, the show’s conference program will also feature speeches by the most influential players in the luxury sector in terms of eco-responsibility.

Through the production of this unique content and the promise of an event that honors green packaging, LUXE PACK offers you all the means to stay on top of the latest breakthroughs in eco-design in the most important market for luxury brands today.


The event serving China’s creative packaging industry will be back on April 14 & 15th, 2022.

Same date, same location, LUXE PACK SHANGHAI will once again share the show floor with MakeUp in Shanghai, the only and unique BtoB skincare and makeup event.

Stay tuned for more information about LUXE PACK SHANGHAI via our website and wechat (LUXE_PACK).

Access to the photos via this link :

Media contact:

Asia: Rose Wu | Email: [email protected] | T: +86-21-5169 2006-818
Europe: Sophie LERAY | Email: [email protected]