2024 Speakers

Lijun, currently serves as the Senior Marketing Director of Liushen & GF Brand owned by Shanghai Jahwa. With over 20 years’ experience in FMCG brand management and sales management for both traditional channels and E-Commerce, he has successfully helped Jahwa to build several leading brands in beauty and personal care categories, and has his unique viewpoints and practice on the cultivation of local brands, as well as the creation of brand value.

Florence Bernardin, who founded Asia Cosme Lab in 2003, also known as Information et Inspiration agency, established a Franco-Asian team of experts dedicated to monitoring and tracking Asian cosmetics markets from North Asia to Southeast Asia, including India and Thailand.
Fluent in Japanese, she holds a marketing degree from a French business school and boasts 13 years of professional experience at Kao Corporation, a major Japanese company. For the past 21 years, Florence Bernardin has served as the General Manager of Asia Cosme Lab. Alongside her team, she is recognized as an expert in the Asian beauty industry. Their unique work and analyses focus on identifying and decoding innovative aspects in cosmetic products. Together, they spotlight trends, innovation, evolution, and influential approaches from Asia, which is now recognized as the new frontier of the beauty world.
Asia Cosme Lab provides trend analysis services and innovation consulting based on business intelligence gathered from Asian cosmetics markets.

Anaïs Bournonville is the founder of Reverse Group, the global agency specializing in marketing, public relations, distribution, and strategy for China. From her former LVMH career at Givenchy Beauty and Guerlain in International Operational Marketing to her current brand portfolio, she explores the European and Chinese cultures and consumer trends through the prism of design, fashion, and luxury.

17 years experience of Supply chain management and 11 years experience in packaging procurement for primum spirits.

Working for luxury brands over 20 years. In charge of packaging development and purchasing. Leading Eco-conception strategy implementation for packaging in Asia. Helping suppliers on compliance in terms of CSR of their factories.

Jun Chen, Leader of CMF Department, Florasis or Hangzhou Huaningxiang Biotech. Mr Chen has over 15 years of packaging design experience.

Wincy joined Knoll Printing and Packaging in 2017 and leads Knoll’s global sustainability initiatives. As the sustainability director of global operations, she works to develop and implement the company’s sustainability strategies. Wincy’s effort led Knoll to receive Ecovadis Gold, FSC Chain-of-Custody certification, B-score in CDP Climate Change Response and is recognized as United Nations Global Compact LEAD for 3 consecutive years. Wincy is committed to strike a balance between sustainability and aesthetics of luxury packaging to create a new standard in our industry.

She holds 2 master degrees from the University of Hong Kong: Master of Science in Environmental Management and Master of Social Science in the field of Corporate Environmental Governance. With her knowledge and experience, Wincy is actively advocating for sustainability advancement in the greater business community by being involved in global sustainable initiatives, such as the United Nations Global Compacts where she participates in action platforms and working groups.

Legacy Beauty Group (LBG) is a cosmetic brands management company and exclusive distributor of inspirational beauty brands. They help international beauty brands to grow and approach the Chinese market as well support the internationalization of content driven Chinese brands.
The model is based on a long-term vision, emphasizing the values of the brand’s historical legacy, stimulating creativity, pursuing excellence and beyond.

The Promise strives to be the best museum & art licensing agency in China. Aiming to raise awareness for cultural heritage as well as to create values for museums and brands, The Promise incorporates core values of cultural heritage pieces into creating meaningful products with top brands worldwide. Let art walk into our daily lives and become part of our lifestyle.

Since 2018, The Promise has been consistently working together with some of the best museums worldwide such as The Palace Museum Beijing, Dunhuang Academy, The British Library, etc. Created successful and meaningful products that received positive feedback such as Xiaomi Smartphone x The Palace Museum Beijing, Amazon Kindle x Dunhuang Academy, usmile Electric Toothbrush x The British Library, Cheers Calendar x The British Library, etc.

There is tremendous opportunity in Art business, and it takes a lot of passion, sincerity and respect to create works that truly add value to cultural heritage. The Promise will continue to provide value for both Its brands and IPs for the market.

Currently serving as the Chief Designer of Product Center at Jiangsu Yanghe
Distillery Co., Ltd.Senior craft artist, holder of Master Degree, and member of Jiushan
Society. Having been engaged in fashion design, industrial design and packaging
design for 30 years. Successfully developed such liquor products as Dream of the
Blue, Jiangsu Liquor and Shuanggou Zhenbaofang for Jiangsu Yanghe Distillery Co.,
Ltd. Once won such honorary titles as 1990 International Fashion Competition
“Golden Scissors” Award, 2003 China First Liquor Packaging Design Grand Prix
Competition Golden Award, Reddot Award, IF Award, WorldStar Packaging Award
(from 2006 to 2020), 2016 Taiwan Golden Pin Design Award, etc.

DING Bryan, COO of BOITOWN (Shanghai) International Trading and Shanghai Fenshang BIOTECHNOLOGY Co., Ltd.
Global Fragrance Customization Expert, providing professional fragrance customization services for many excellent companies worldwide. Invited guest at the JD Beauty Awards Ceremony and the Little Red Book 2018 Global Merchants Conference. Strategic lecturer at the 2017 China Cosmetics Industry Leaders Summit.

As an experienced creative professional with over 15 years of experience in
branding, art direction, and graphic design, Tyler Funk graduated from Emily Carr
University of Art and Design in Vancouver, Canada, specializing in Communication
Design. His expertise includes creating and directing creative teams, leading visual
creation, and implementing effective communication design initiatives for both
domestic and international clients.

Luc’s first contact with the world of fragrances goes back to his childhood. His mother owned a perfumery in Paris and trained him in the secret world of beautiful scents.
French but also citizen of the world, Luc was born in Paris, with direct ancestors from Northern Europe, France, Haiti and Syria. With a classic academic training (Sciences Po Paris, MBA from HEC Paris, Masters in Finance, Economics and Law at La Sorbonne) and also less conventional hobbies (Ikebana, piano, drums, pilot of planes and motorbikes, photography, cooking patisserie) Luc has worked as a banker, a strategy consultant for McKinsey & Cy and managed various internet and service companies.
He has launched one of the first niche perfume brand “The Different Company” with Jean-Claude Ellena and Thierry de Baschmakoff in 2000 and is the founder of “CHERIGAN PARIS”, a unique legacy brand originally founded in the 1930s, in 2022.

Ms. Li He is the Director of the Chinese campus of the French Fifth Sense Perfumery Institute and the French Institute of Natural Medicine and Human Medicine in. With over a decade of study and practice in the art of perfumery and aromatherapy, she has been mentored by top international masters from England and France. Ms. Li is a rare expert in China who seamlessly integrates perfumery with aromatherapy. Drawing on numerous practical cases, she has founded “Aroma Psychology,” elevating the perception of fragrance from the realm of olfactory aesthetics to healing emotions and the mind through scents. She is the pioneer in systematically developing this discipline in China.

Hu Yuwan boasts over a decade of professional expertise, previously contributing to Group Bogart, then JCDecaux’s Shanghai office, and later Daxue Consulting following a seven-year stint in France.

During her tenure at Daxue Consulting as a consultant, she spearheaded research in diverse sectors such as Luxury, FMCG, F&B, Healthcare, and Education. Fluent in English, French, Mandarin, and several dialects, she guided companies, engaging with interlocutors from various roles, functions, and continents. This enriched experience has enabled her to accumulate diverse knowledge across multiple vertical fields. Yuwan guided brands to understand markets, gain insights, and provide actionable recommendations for companies such as L’Occitane, L’Oréal Group, Burberry, Coca-Cola, UnionPay, White Cat, and Alliance Française.

Fueled by curiosity, she finds fulfillment in sharing and exchanging knowledge as a keynote speaker at prominent business events and global conferences.

Prof. Du Huanzheng is currently working at UNEP-Tongji Institute of Environment for
Sustainable Development (IESD) and Tongji Ecological Civilization and Circular Economy Institute.
He is a key expert in the consulting panel for National Development and Reform Commission,
Ministry of Commerce, Ministry of Industry and Information Technology. He was awarded “”2019
Global Circular Economy Award — Leadership Award”” from the World Economic Forum. Professor
Du Huanzheng’s theoretical and practical application achievements have won the first prize of the
8th Humanities and Social Sciences Award of the Ministry of Education, the Development
Research Achievement Award of the Ministry of Commerce, the Shanghai Decision Consulting
Research Achievement Award, the Shanghai Philosophy and Social Science Outstanding
Achievement Award, and the China Circular Economy Association of Science and Technology
Progress Award, etc. There are more than ten provincial and ministerial level and above awards.
Prof. Du commits to apply and integrate research that combines policy, technology and business
models. Prof. Du promoted the dissemination of the “”two mountains”” theory to the whole
country.

12 years of Marketing and Branding experience with expertise in Luxury, Fashion and Lifestyle. Master Degree of Psychology and Psychotherapy. MBA at Aston, UK. EBA at Jiaotong, China. Fluent in Ukrainian, Russian, English, and Chinese.

Based on the ancient Eastern philosophy ‘Oneness With Nature’, ICICLE selects high-quality natural fabrics and crafts them with ethical care. In a minimal contemporary style, ICICLE reveals the art of nature through the pursuit of a free and balanced urban life.

Associate Researcher, School of Environmental Science and Engineering, Tongji University

Researcher, Institute of Ecological Civilization and Circular Economy, Tongji University

Founder of OS creative and design studio after 8 years professional PR and Marketing experience
in Fashion and Lifestyle field；Co-founder of DOCUMENTS since 2021, being responsible for
product development and marketing.

Curator, advertising, brand strategy consultant
Brand strategy formulation and brand DNA mentor.
Previously worked at WPP Singapore, focusing on brand consulting and design management for over 20 years; invested and incubated multiple billion-dollar brands as chief brand officer and creative consultant; specialized in fashion, beauty and premium lifestyle sectors.

Founder of Chapter XIV, Chinese premium skin care brand; Shanghai SiBaiLi CEO; Editor-in-chief and Associate translation editor of Precise Skin Care; Over 20 years of multinational corporate working experience, with years of dedication in the pharmaceutical and cosmetics fields. Holder of 20+ invention patents.

Maggie has been working in the fashion industry for more than 15 years, gaining a deep insight into both international trends and local market requirements in China. As the trend director of WGSN China, she researches design development and trends, combining them with commercial strategies for our clients.

Maggie converts the international authority of WGSN and cutting-edge trends into advice for local Chinese brands, providing guidance based on their specific needs.

As a renowned industrial designer in China.Mr. Wen specializes cross-border industrial design, and provides enterprises valuable design services from brand strategy to product landing. Clients include well-known brands like PORSCHE DESIGN, Panasonic, L’Oréal, Unilever and CITIC.

Jiang Nanqing, PhD in Ecology,graduated from Beijing Normal University. She did her research in the Netherlands, Japan, Israel and Kenya as Postdoc and research scientist. She has the expertise in environment and sustainable development. She was the senior programme officer of INBAR from 2007-2008, and worked at UNEP China Office from 2008-2018.
She worked as the Secretary General of China Plastic Reuse and Recycling Association from 2018-2019. She was the consultant of plastic projects of World Bank, ADB, EU, WWF, UNICEF-UNDP, UN Global Compact. From 2020, she works in the area of circular economy and carbon reduction including plastic recycling,and in 2022 She setup the Committee of Green Circular Economy of All-China Environment Federation (CGCI-ACEF) and served as the Secretary General.
she setup the Institute of Circular Economy and Carbon Neutral as the director.
She is the board member of P&G Sustainable Development Advisory Board, Alibaba Carbon Neutral Expert Committee, Beike Charity Foundation, Meituan Green Mountain Plan Advisory Committee, and China UN Association, Carbon Sequestration Committee advisor of Yunnan Puer City. She is the visiting professor of Carbon Neutral Research Institute of Sichuan Tourism College.
She dedicates in ESG, and coupled with circular economy and carbon reduction from consumption side. She made series of standards of carbon reduction of individual behaviors, covering plastic recycling, food waste and green transportation. She wrote for major Chinese newspapers and TV commentator as KOL.

QIN has been deeply involved in the field of digital fragrance for many years, and been providing digital fragrance solutions to numerous Fortune 500 companies across various industries, including automotive, retail, education, and tourism.

Eric SHEN, Deputy Director of Packaging Development, Northeast Asia Region, Beiersdorf Group
26 years of experience in packaging development and innovation, with a focus on Six Sigma black belt. Have worked in various renowned international and domestic cosmetics companies such as Shanghai Jahwa, Coty Cosmetics, Johnson & Johnson Consumer Products, and Chuangyuan Cosmetics, engaging in product innovation and management. Possess 25 patents, including several invention patents. Served as the chief editor of the ‘China Packaging Encyclopedia’ for fast-moving consumer goods packaging.

Elsa SHENG, Procurement AVP China of Richemont, mainly in charge of developing and deploying
company-wide vendor sourcing strategy and leading a procurement transformation. Worked in
L’Oreal for 9 years coverage including country to APAC region as well. Full working experience in
luxury industry.

Over 25 years of experience in cosmetics industry
Had used to work in Shanghai Jahwa United Co., LTD.,Now working at Proya Cosmetics Co., LTD，
was the main designer of HERBORIST ,MAXAM, and now the design director of PROYA.

A graduate from ESSEC, La Sorbonne and SciencesPo, Jonathan has been working
on luxury brands’ expansion for 15 years. Convinced that the future of luxury lied in
brands’ ability to leverage data to anticipate and adapt to ever quicker changes, he
founded Luxurynsight in 2011.
Luxurynsight is a leader in providing data-driven solutions for luxury, fashion
and beauty brands.
Leveraging technologies and unrivaled expertise of Chinese fast-moving
ecosystem, Luxurynsight accelerates data-driven transformation of industry leading clients such as LVMH, Hermes, Chanel, Coty, Shiseido, La Prairie etc.
Luxurynsight won the Vivatech x BPI France Luxury Innovation Award in 2021 for a
ground-breaking solution in luxury brands desirability monitoring.
Jonathan is visiting Professor at ESSEC and SciencesPo, where he co-created the
Masters in Luxury. He is a regular speaker at international conferences and has
been featured in publications such as Bloomberg, Vogue, Fortune, Forbes, Luxury
Briefing etc

Mr. Raymond WANG graduated from Zhejiang University in 2012 and founded the personalized custom publishing platform “Xinshu·WeChat Book” in 2014. He has extensive experience in personalized customization, and his digitalized design and production methods have been proven by millions of users. In 2019, he founded Pacdora, a packaging 3D design software company. He is committed to using technology to reduce costs and improve efficiency in the packaging industry. Pacdora has over 3 million users worldwide.

Elio has a bachelor’s degree plus a master’s degree from Accademia di belle arti di Brera National Milan Brera Academy of Fine Arts, Italy. Through years of overseas study and work, he has learned deeply about the fashion trends of domestic and overseas design industry. The fields involved include product design, home design, visual design, etc.

June XU, Sr. R&D Packaging Leader, APAC from Coty Shanghai. Worked for Dior, Revlon and Unilever, with more than 20 years packaging experience in beauty industry.

• 25 years Sales & Purchasing Experience in Packaging Industry
• Had worked in Menshen Packaging, L&F Beauty, Coty China.
• Familiar with FMCG Packaging covering both Cosmetics and Foods
• Had been the 3rd. Chairwoman of Packaging Family
• IMBA Hong Kong & Fudan University (Master degree), Shanghai
International Studies University (Bachlor degree)

Trend expert on Chinese cosmetics market with over 15 years of experience.
As market intelligence director in Asia Cosme Lab since 2009, Fei XU has been following the evolution of Asian cosmetics markets in all theirs aspects from consumers to products, with always un updated vision on Asian beauty trends, especially on Chinese market.
Totally trilingual in Chinese, French and English, Fei XU has been invited as keynote speaker by many beauty summits such as China Beauty Expo, In-Cosmetics Asia, PCHi China, International Cosmetics Innovation Conference 2022, etc.

Expert in consumer and retail markets in China

Fully responsible for the business operation and customer satisfaction of the Kantar Worldpanel in Mainland China and Taiwan. Focused on providing strategic consulting advice to clients, helping them formulate growth strategies. With 23 years of experience in consumer research, he has worked in various client development roles in China, the UK, and the Asia-Pacific region, and is also a board member of the Kantar Worldpanel Asia-Pacific Executive Committee. As an expert in the fast-moving consumer goods industry, YU frequently attends major industry summits to deliver keynote speeches

Hong founded Adventi Communication in 2004, an agency dedicated to providing strategy consulting and project creation for the development of international luxury and designer brands in Chinese market. In 2019, Hong established GREENEXT, an online and offline platform committed to promoting sustainable fashion and lifestyle.

Director of LOVEKEEPS Beauty Brand Centre