2025 Speakers

Anaïs Bournonville is the CEO of AB ADVISORY, the global agency specializing in brand marketing, retail, and strategy for China. From her former LVMH career at Givenchy Beauty and Guerlain in International Operational Marketing to her current brand portfolio, she guides luxury, fashion, and lifestyle brands to succeed in China. As a keynote speaker and expert of the Chinese market, Anaïs Bournonville guided renowned clients and worked with leading brands: Baobab Collection, Fragrance du Bois, Acqua Dell’Elba, Hermès, Lalique, and more. 

Working for luxury brands over 20 years. In charge of cosmetic packaging innovation, development and purchasing. Leading Eco-conception design strategy implementation for packaging in Asia. Helping suppliers on compliance in terms of CSR.

Indonesian Chinese, with more than ten years of experience in perfume fragrance product development and supply chain management, and unique insights in brand licensing and development strategy.

As an experienced creative professional with over 15 years of experience in
branding, art direction, and graphic design, Tyler Funk graduated from Emily Carr
University of Art and Design in Vancouver, Canada, specializing in Communication
Design. His expertise includes creating and directing creative teams, leading visual
creation, and implementing effective communication design initiatives for both
domestic and international clients.

With more than 15 years of experience in the beauty industry, manages the strategic procurement of direct and indirect categories. Good at integrating innovative resources through strategic procurement tools, promoting the formulation and optimization of category management strategies, and helping enterprises to manage total cost of ownership and maximize value creation.

Ms. Li He is the Director of the Chinese campus of the French Fifth Sense Perfumery Institute and the French Institute of Natural Medicine and Human Medicine in. With over a decade of study and practice in the art of perfumery and aromatherapy, she has been mentored by top international masters from England and France. Ms. Li is a rare expert in China who seamlessly integrates perfumery with aromatherapy. Drawing on numerous practical cases, she has founded “Aroma Psychology,” elevating the perception of fragrance from the realm of olfactory aesthetics to healing emotions and the mind through scents. She is the pioneer in systematically developing this discipline in China.

With over a decade of experience at L’Oréal’s Development Marketing International (DMI) department in France, L’Oréal China, and leading domestic brands, bringing a unique blend of cross-cultural perspective and expertise in the skincare and beauty industry. In 2021, founded herbeast.

Hu Yuwan boasts over a decade of professional expertise, previously contributing to Group Bogart, then JCDecaux’s Shanghai office, and later Daxue Consulting following a seven-year stint in France.

During her tenure at Daxue Consulting as a consultant, she spearheaded research in diverse sectors such as Luxury, FMCG, F&B, Healthcare, and Education. Fluent in English, French, Mandarin, and several dialects, she guided companies, engaging with interlocutors from various roles, functions, and continents. This enriched experience has enabled her to accumulate diverse knowledge across multiple vertical fields. Yuwan guided brands to understand markets, gain insights, and provide actionable recommendations for companies such as L’Occitane, L’Oréal Group, Burberry, Coca-Cola, UnionPay, White Cat, and Alliance Française.

Fueled by curiosity, she finds fulfillment in sharing and exchanging knowledge as a keynote speaker at prominent business events and global conferences.

Visual Director of Herbeast，illustrator.

From Taiwan, more than 10 years in the fragrance industry, providing fragrance and custom fragrance services for many brands and factories.

Arthur Huang is an expert of ESG Working Group of the China Chamber of Commerce for Import and Export of Machinery and Electronic Products (CCCME). He has an extensive marketing and management background, and many years of experience in multinational corporations and high-tech companies. He also has extensive experience in providing services to enterprises in the areas of low-carbon transformation, digital empowerment, carbon certificate&green certificate trading, ESG and other new technologies.

In 2013, Jiang founded “Nianxiang Brand Consulting” in Shanghai. With nearly 20 years of experience, he has been involved in shaping the core identity of over 200 domestic and international brands.

Eighteen years of professional experience starting with graphic design, then moving to visual merchandising and procurement in 2007. Refuse to get stuck in a rut and keep innovating.

12 years of Marketing and Branding experience with expertise in Luxury, Fashion and Lifestyle. Master Degree of Psychology and Psychotherapy. MBA at Aston, UK. EBA at Jiaotong, China. Fluent in Ukrainian, Russian, English, and Chinese.

Calvin Liu has over 12 years of marketing experience with in-depth knowledge on branding, market growth, and sustainable development across various sectors in the Chinese market. Having served in multinational corporations, agency institutions, and media organizations, he leads the marketing operations and business development teams at Jingzhi Media Group. By integrating industry insights with strategic thinking, he provides cross-cultural, innovative, and high-value-added integrated marketing strategies, delivering global strategic consulting services to the industry.

Brand Strategy Developer and Brand Soul Mentor, formerly employed at a Singapore 4A agency, with over 20 years of experience focused on brand consulting and design management; has invested in and incubated several billion-dollar brands, serving as Chief Brand Officer and Creative Consultant, achieving notable results. Specializes in brand building and creative marketing in the fields of fashion, cosmetics, fast-moving consumer goods, and high-end lifestyle.

More than 15 years of service experience in the high-end automotive and luxury industries, as well as investment and operation experience in sports and fitness, high-end beauty, and lifestyle brands.

Graduated from Esmod Paris, Bénédicte is a French designer, she moved in 2009 to China & worked 9 years as fashion designer for several domestic brands. Free-lancer experience led her to extend her skills to graphic design & contribute to some brand positioning projects. She then moved to an ODM company as design manager, focusing on highend European market, strengthening her expertise towards brand oriented service & fabric sourcing. 13 years of transversal experience from Fast-Fashion, footwear design, to premium womenswear fashion, developing a deep understanding of Chinese fashion market, as well as trend forecasting skills, customer insight, product development & graphic design led her to join Peclers Paris team. She considers herself grateful to be able to witness all the dynamic moves of Chinese society & being part of this country she calls Home. 

Elsa SHENG, Procurement AVP China of Richemont, mainly in charge of developing and deploying company-wide vendor sourcing strategy and leading a procurement transformation.

Over 25 years of experience in cosmetics industry
Had used to work in Shanghai Jahwa United Co., LTD.,Now working at Proya Cosmetics Co., LTD，
was the main designer of HERBORIST ,MAXAM, and now the design director of PROYA.

RETHINK FASHION was founded by Dominique Simard, an accomplished fashion education leader in Shanghai, who has developed and managed fashion education for almost 20 years. Dominique has in recent years pivoted toward fashion sustainability transformation to continue contributing to the local fashion industry with tackling its biggest challenge yet.

Quinn Wang brings extensive experience in consumer goods and e-commerce, having worked with leading brands. Her expertise includes data-driven visuals, brand storytelling, and localized execution to drive growth.

Senior Sustainability Manager at Bloomage Biotech, leading cross-sector ESG strategies with senior-level expertise spanning consumer goods, manufacturing, biotech and energy industries. Specializes in operationalizing sustainability frameworks, integrating ESG principles with brand innovation, and developing measurable sustainable value chains.

18+ extensive experience in in packaging design and development field including personal care, cosmetic and home care products. where I gained diversified experience in supporting different categories as well as sustainability topic cross region in APAC. Commit to improving the consumer experience of packaged products and continuous innovation and evolution of sustainable development work.

Emily is working for Beiersdorf Innovation Center Shanghai as Packaging Material & Compliance Technology Manager, in charge of supporting keep compliance on PKG material with global request and deliver PKG sustainability landing in APAC.

Since 2009, Fei Xu has served as Market Intelligence Director at Asia Cosme Lab, closely tracking the evolution of the Asian cosmetics market. He specializes in consumer insights and product innovation, with a particular focus on Chinese beauty trends, helping brands strategically position themselves and seize market opportunities.

A graduate of Guangdong University of Foreign Studies and the prestigious ESCP-EUROPE business school in France, Fei Xu is fluent in Chinese, French, and English. He has extensive expertise in cosmetics product innovation, market trends, consumer psychology, and strategic marketing.

As a recognized industry expert, Fei Xu has been a keynote speaker at numerous leading international beauty summits, including Cosmoprof Asia， In-Cosmetics, China Beauty Expo, International Cosmetics Innovation Conference, Fragrance Innovation Summit, etc.

With deep industry insights and a forward-thinking perspective, he helps brands gain a profound understanding of Chinese beauty market and develop effective market strategies.

Fei Xu’s research covers innovation across all cosmetics categories, consumer trends, and market dynamics. He is dedicated to providing brands with precise market intelligence and innovation strategies, driving industry growth, and shaping the future of the beauty sector.

June XU, Sr. R&D Packaging Leader, APAC from Coty Shanghai. Worked for Dior, Revlon and Unilever, with more than 20 years packaging experience in beauty industry.

With the rich experience accumulated over the years in strategic planning for the fragrance industry and the operation of cultural and creative projects, actively promote industry – university – research cooperation, establish a bridge for collaborative innovation among universities, research institutions and enterprises, and facilitate the efficient transformation of scientific and technological achievements.

Gary Yip is an experienced consumer insights and luxury market strategist, currently serving as Associate Director at Agility Research & Strategy. With over a decade of expertise in market research, brand strategy, and consumer engagement, he has worked closely with leading global luxury brands. His work focuses on delivering high-quality, data-driven insights, advising premium and luxury brands on strategic growth opportunities, and developing impactful research methodologies. He brings a global perspective to understanding affluent consumer behaviors.

Responsible for building and managing the sustainable supply chain and procurement for HowBottle, with a focus on exploring and applying eco-friendly sustainable textile materials. Joined the textile industry out of a passion for fashion and has been engaged in supply chain management for nearly 20 years. Previously worked for multinational companies such as Wal-Mart, VF, and Inditex.

Dr. Molly Jia serves as the Project Manager for China Plastic Initiatives at the Ellen MacArthur Foundation. She holds a PhD in Antarctic Marine Ecology from the University of Tasmania and brings extensive experience in plastic pollution, circular economy, and chemical management. Dr. Jia’s work is now centered on developing innovative business models to tackle the plastic pollution crisis. Before joining the foundation, she was a researcher at Greenpeace, where she specialized in plastic pollution and other cross-disciplinary environmental issues.

Director of LOVEKEEPS Beauty Brand Centre from MAOGEPING