Luxe Pack in Green
Today, more than ever, sustainability is at the heart of consumers’ expectations and luxury brands challenges all over the world. LUXE PACK in green has become the premier event showcasing sustainable development to meet the needs of an entire profession.
Every year, the LUXE PACK in green jury selects the best sustainable packaging solutions and responsible initiatives of exhibitors.
The LUXE PACK in Green 2025 Winners
For the 2025 edition, 33 applications were collected in both categories.
Category 1 – Best Eco-designed Packaging Solutions
Among the nominees (Devi, K.D.F, CLOUD BEAUTY, YONG YU), YONG YU Feng Leather won with its PureMax, a premium TPE “eco-leather” made from repurposed cable coatings and recyclable into high-quality TPE pellets through a proprietary depolymerization process.
Category 2 – Best CSR Initiative
The finalists were UDN and Emeteq. The award goes to UDN Packaging Corp. for its comprehensive sustainability efforts, including smart manufacturing, solar energy, water recycling, and eco-designed tubes, leading to a 30% increase in sustainable material use, a 200% rise in bio-based content, and an 800-ton reduction in CO₂ emissions.
Take a look at all the past winners worldwide : Hall of Fame
LUXE PACK in green 2025 Area was designed by
Our 2025 highly esteemed LUXE PACK in green jury:
We express our gratitude to all the members of the Green Jury for their invaluable expertise to our industry’s most awaited competition ! Innovation is part of LUXE PACK’s DNA and we could not persue it without the dedication of our esteemed Jury members.
Charlie CAI
Supply Chain Management Director
REMY COINTREAU
17 years experience of Supply chain management and 11 years experience in packaging procurement for primum spirits.
Celine CEN
Development and Sourcing Senior Office Manager
CHANEL
Working for luxury brands over 20 years. In charge of cosmetic packaging innovation, development and purchasing. Leading Eco-conception design strategy implementation for packaging in Asia. Helping suppliers on compliance in terms of CSR.
Jun GOU
Director of Strategic Procurement Department
CHANDO GROUP
With more than 15 years of experience in the beauty industry, manages the strategic procurement of direct and indirect categories. Good at integrating innovative resources through strategic procurement tools, promoting the formulation and optimization of category management strategies, and helping enterprises to manage total cost of ownership and maximize value creation.
Yi HE
Founder
HERBEAST
With over a decade of experience at L’Oréal’s Development Marketing International (DMI) department in France, L’Oréal China, and leading domestic brands, bringing a unique blend of cross-cultural perspective and expertise in the skincare and beauty industry. In 2021, founded herbeast.
Anna KIM
Global Marketing Director
CAMUS Wines & Spirits
12 years of Marketing and Branding experience with expertise in Luxury, Fashion and Lifestyle. Master Degree of Psychology and Psychotherapy. MBA at Aston, UK. EBA at Jiaotong, China. Fluent in Ukrainian, Russian, English, and Chinese.
Emily XIAO
Technology Manager - Packaging Material & Compliance
BEIERSDORF
18+ extensive experience in in packaging design and development field including personal care, cosmetic and home care products. where I gained diversified experience in supporting different categories as well as sustainability topic cross region in APAC. Commit to improving the consumer experience of packaged products and continuous innovation and evolution of sustainable development work.
Emily is working for Beiersdorf Innovation Center Shanghai as Packaging Material & Compliance Technology Manager, in charge of supporting keep compliance on PKG material with global request and deliver PKG sustainability landing in APAC.