Events within the event

BLACK BOX By Dans Le Noir? – Immersive Fragrance Experience

BOOTH : F03

At Luxe Pack Shanghai 2025, the innovative French perfume brand “Dans le Noir?” will collaborate with French design agency centdegrés to create a unique “Black Box” space for all visitors.

“Dans le Noir?” (meaning “In the Dark?”) is a unique perfume brand inspired by the dark dining experience of the namesake restaurant. The brand conveys a sensory experience that transcends vision through its fragrances, emphasizing the combination of smell, touch, and emotion, aiming to allow users to explore the unknown world through scent.

This immersive “Black Box” fragrance space will vividly recreate the brand’s signature “non-visual” sensory experience at the exhibition, awakening emotional memories through scent and breaking the traditional reliance on visual and packaging elements in perfumery. You are invited to purely appreciate the charm of perfume through your sense of smell, without any visual distractions.

Visit Luxe Pack Shanghai, to experience the unique philosophy and product design of “Dans le Noir?”, embarking on an exploration of the sensory world and a courageous journey into the unknown!

SOMEXING : ARTS ON PACKS: THE ART COLLABORATIONS GALLERY

BOOTH : G14

At the heart of Luxe Pack Shanghai 2025, ARTS ON PACKS gallery is a unique space where artistry meets innovation. Curated by Somexing Art Agency, this exclusive showcase highlights the power of creative collaboration between brands and artists, transforming packaging into a canvas for storytelling and emotion. The gallery exemplifies the fusion of art and design, pushing the boundaries of packaging aesthetics. 

Luxe Pack Shanghai has appointed Somexing, a pioneering art agency, to present artistic partnerships that elevate packaging into a true work of art. Visit the ARTS ON PACKS gallery to discover how creativity is shaping the future of luxury packaging! 

Somexing Art Agency develops full-service artist collaborations, bridging brands with artistic talent through a comprehensive approach. From artist curation and creative strategy to packaging design and brand content creation, Somexing has been at the forefront of integrating art into brand storytelling, redefining marketing through collaboration. 

CINQUIEME SENS CHINE : Interactive Perfumery Workshops

BOOTH : G27

Immerse yourself in an exclusive experience through four distinctive fragrance creation sessions

The first session, Chinese Red in Perfume, explores the essence of “red” in Eastern olfactory aesthetics, reviving the imperial fragrance Crimson Heart, where wood and fire signify nobility, and fruity sweetness embodies abundance.

Good Ingredients, Good Perfume delves into haute perfumery’s finest raw materials, from Grasse roses to century-old agarwood, allowing participants to uncover their molecular secrets and blend their own fragrance.

Does Your Perfume Have Emotions? transforms scent into an emotional map, guiding participants through a blind-smelling experiment to create a personal olfactory self-portrait.

The final session, When the Forbidden City Meets the Palace of Versailles, contrasts Eastern impressionism with Western architectural perfumery, inviting participants to craft a scent that bridges both traditions.

Step into the world of perfumery, where history, art, and emotion converge

MateriO’ : PRECIOUS MATTER for Luxury Packaging

BOOTH : G16

Behind this carefully curated selection, we’re not focusing on traditional precious metals like gold, silver, or platinum, nor on gemstones like diamonds, rubies, topazes… No! Instead, we have chosen to highlight around fifteen more common materials to emphasize that all materials are precious.

On one hand, each material possesses singular qualities that make it unique therefore precious. On the other hand, in a world of voracious consumption, all the resources available on earth are becoming increasingly rare, which de facto makes them equally precious.

Each material showcased here has its own story, distinctive properties and qualities, and diverse potential futures and applications.

To truly appreciate their value, we must embrace their complexity, respect them, preserve them, repair, reuse, and recycle, prioritizing sustainability and frugality. This is why using materials wisely, with intelligence and restraint, is more crucial than ever.

OLFACTIVE & IMMERSIVE BOOTH by Une Nuit Nomade – Serpent Blanc 

BOOTH : F01

Serpent Blanc, the first exclusive fragrance of Une Nuit Nomade for China, will be launched in LUXE PACK Shanghai 2025. You are invited to experience the fragrance of the legend story in person, traveling through the history across China and France.

Serpent Blanc (White Snake) is inspired by the Chinese legend White Snake, to interpret the romanticist spirits in Chinese culture. The Legend of the White Snake is a Chinese legend centered around a romance between a man named Xu Xian and a female snake spirit named Bai Suzhen. It is counted as one of China’s Four Great Folktales.

The legend of the White Snake is very rich in cultural connotations, which not only reflects people’s yearning for marriage freedom and love life, but also shows people’s pursuit of human liberation. In the legend of the White Snake, a large number of traditional customs and customs are retained, and the spirit of national culture is displayed in a concentrated manner. On May 20, 2006, the legend of the White Snake was approved by the State Council to be included in the first batch of national intangible cultural heritage list.

During the lunar Year of the Snake, Une Nuit Nomade hopes to invite Chinese audience to once again explore the connotation of the legend, inspiring a Sino-French conversation through the fragrance of ancient and modern.

SILK ROAD 2025: An Inspirational Journey of Creativity

BOOTH : A24

Embark on a captivating journey along the Silk Road—at LUXE PACK Shanghai 2025, where design and packaging intersect with history and creativity.

Once celebrated as the “artery of human civilization,” the Silk Road originated in China and extended through Eurasia to the Mediterranean, facilitating the exchange of goods, ideas, crafts and cultures. It was more than a trade route; it was a crossroads where Eastern and Western creativity met and thrived.

LUXE PACK Shanghai continues this legacy by showcasing exceptional fragrances, materials, and ground-breaking designs that redefine luxury packaging.

Join us on this journey and rediscover the timeless interplay of art, culture, and collaboration that inspires the future of luxury!

CENTDEGRÉS FRAGRANCE AWARDS EXHIBITION

BOOTH : E10bis

The CENTDEGRÉS FRAGRANCE AWARDS is an annual event to honorand celebrate the fragrance new china industry’s creative achievements. Based in the cradle of perfumery in Grasse, the ambition of the CENTDEGRES FRAGRANCE AWARDS is to break borders and radiate internationally, to the new chinese scenes of perfumery within the french capital of fragrance.

The CENTDEGRÉS FRAGRANCE AWARDS is conceived as an ambassador of cultural specificities, heritages and innovations that make the world’s fragrance regions unique. Each year, chinese talents are selected to inspire the perfumery community in discovering new olfactory and design expertise. The winner announcement of CFAG 2nd edition was held on OCTOBER 3, 2024 in Grasse, where 36 finalists were awarded at the Musée International de la Parfumerie.

In collaboration with Luxe Pack 2025, we are honored to showcase all the winners in the 2nd edition of CENTDEGRÉS FRAGRANCE AWARDS in GRASSE! We warmly invite you to enjoy the fragrances on site, and celebrate the connection between China’s modern perfume culture and French perfume heritage.