The Fragrance Discovery Economy：Born-Global Brands Built for Experience

Fragrance cannot win on scent alone. In a fast-changing market, consumers are seeking far more than olfactory pleasure. They are looking for emotional value, the joy of discovery, a stronger sense of experience, and products that support self-expression and personal fulfillment.

Perfume packaging should do more than create a quick “wow” moment; it should build brand equity over time.

This session explores why the Fragrance Discovery Economy matters today, what brands need to do to stay appealing in the market, and which case studies offer real lessons for growth, innovation, and long-term brand vitality.