C-Beauty Aesthetics Now: The Fragrance Focus

The C-beauty market is one of the most dynamic in the world, with newly established or emerging brands, continuously redefining the standards of branding, storytelling, and aesthetics—particularly in the fragrance category.

The Chinese Pulse invites you to explore the emerging aesthetic codes shaping China’s fragrance market and to decode the elements that resonate with today’s increasingly sophisticated consumers.

What are the key aesthetic directions, inspirations, and cultural dynamics currently shaping the Chinese beauty landscape—especially in fragrance?

Join us for a sensorial exploration of packaging and branding trends within the rapidly evolving C-beauty market.

During this session, you will:

· Discover four key aesthetic territories shaping the fragrance landscape in China

· Understand the inspirations behind these creative territories and how they connect with evolving consumer desires

· Immerse yourself in aesthetic moodboards, including key visuals, colours, and language

· Explore a selection of established and emerging C-beauty fragrance brand