New habits, New formats and Implications for packaging in 2025

Shaped by distinct cultural and historical influences, the relationship with fragrances in Asian markets differs significantly from that in Western markets. This unique context inspires new usages and innovative formats that challenge conventional norms and redefine fragrance experiences

From evolving consumer expectations to changing environmental and social dynamics, Asia Cosme Lab will decode the latest trends, emerging formats, and packaging directions in the Asian fragrance landscape. Discover how these shifts are fueling a new wave of Asian design creativity, reshaping the future of fragrance packaging in 2025 and beyond