Fragrance Awakening: How Chinese Consumers Became Perfume Lovers

Perfume, once a distant gesture for the Chinese market, has evolved into a passion that now drives one of the most vibrant segments of global luxury. In recent years, Chinese consumers have not just adopted fragrances—they’ve become some of the most discerning and influential perfume lovers in the world. From the traditional use of incense and herbal oils to embracing high-end international and niche perfume brands, China’s journey into the world of scents is a fascinating blend of ancient culture and modern luxury. In this session, we will explore how Chinese consumers became perfume lovers, the key trends shaping this growing market, and the brands that have captivated the nation.  

Join AB ADVISORY to discover the fascinating story behind China’s fragrance revolution, and how this trend is reshaping the future of global luxury.