Crafting Luxury Scent Experiences, The Case of Baobab Collection

Baobab Collection, a Belgian luxury brand known for its exquisite candles and diffusers, has crafted a unique story of success in one of the world’s most dynamic and competitive markets. This session will take you behind the scenes of Baobab Collection’s journey—from its first steps to becoming a leading name in luxury home fragrance. Together, we’ll explore how Baobab Collection has transformed its international appeal into a beloved luxury experience, and how understanding Chinese consumer behavior has played a crucial role in shaping its success.  

Whether you’re a brand strategist, marketer, or fragrance enthusiast, AB ADVISORY will offer powerful insights into building a luxury brand in China’s rapidly evolving market.