Deconstructing the interplay of color and aura in Eastern olfactory aesthetics through the essence of “red.” From the fiery intensity of cinnabar and the delicate richness of floral rouge to the auspicious symbolism of storax smoke and the mellow depth of amber in ancient fragrance recipes, red unfolds in layered, multifaceted imagery. Tracing back to the classic text Xiang Sheng, we revive the refined essence of “Crimson Heart” from imperial perfumery—where the lingering warmth of wood and fire signifies nobility, and the fermented sweetness of fruit notes embodies abundance. In China, red is more than a hue; it is the luster of lacquerware, the glow of festive lanterns, and the patina of time itself. Through scent as a medium, this salon invites you to experience the philosophy of “red,” distilled from five millennia of civilization.

BOOTH : G27

Registration link: https://www.bagevent.com/event/8995995

Perfume, once a distant gesture for the Chinese market, has evolved into a passion that now drives one of the most vibrant segments of global luxury. In recent years, Chinese consumers have not just adopted fragrances—they’ve become some of the most discerning and influential perfume lovers in the world. From the traditional use of incense and herbal oils to embracing high-end international and niche perfume brands, China’s journey into the world of scents is a fascinating blend of ancient culture and modern luxury. In this session, we will explore how Chinese consumers became perfume lovers, the key trends shaping this growing market, and the brands that have captivated the nation.  

Join AB ADVISORY to discover the fascinating story behind China’s fragrance revolution, and how this trend is reshaping the future of global luxury. 

Shaped by distinct cultural and historical influences, the relationship with fragrances in Asian markets differs significantly from that in Western markets. This unique context inspires new usages and innovative formats that challenge conventional norms and redefine fragrance experiences

From evolving consumer expectations to changing environmental and social dynamics, Asia Cosme Lab will decode the latest trends, emerging formats, and packaging directions in the Asian fragrance landscape. Discover how these shifts are fueling a new wave of Asian design creativity, reshaping the future of fragrance packaging in 2025 and beyond

The soul of haute perfumery begins with nature’s finest gifts. This salon traces the origins of rare raw materials—the dewdrops of Grasse roses handpicked in the morning mist of Provence, the heartwood of century-old agarwood trees from Sri Lanka, and the sun-dried orris butter meticulously crafted in Morocco—exploring how terroir endows each ingredient with its unique vitality. Perfumers will decode the molecular secrets of these precious elements: from low-temperature cold extraction preserving the fresh vibrance of florals and fruits to traditional distillation refining the depth of resins. Participants will have the opportunity to blend their own tri-layered fragrance base, witnessing firsthand how the finest ingredients, through masterful composition, transform into liquid art. In the end, a great perfume is nothing less than the poetic embodiment of exceptional raw materials.

BOOTH : G27

Registration link: https://www.bagevent.com/event/8995995

An olfactive and design workshop about the meaning of black

Using botanicals as brushstrokes, we paint an emotional map of scent. The bitterness of roots and stems settles into a foundation of solitude, petals evaporate into a sweet mist of joy, resins fracture into the sticky depths of desire, while citrus peels burst forth with the tart, innocent thrill of youth.

Perfumers will deconstruct the sharp green edges of rose thorns and leaf veins, the sensual tension of tuberose in full bloom, and the shifting light and shadow within citrus essential oils, from their initial brightness to their melancholic undertones.

Through a blind-smelling experiment centered on “emotional fragrance accords,” participants will learn to capture the warmth of security in sandalwood’s creamy embrace, the distant alienation in patchouli’s earthy musk, and ultimately, blend their own liquid emotional spectrum—a scent-driven self-portrait brought to life in a theatrical olfactory experience.

BOOTH : G27

Registration link: https://www.bagevent.com/event/8995995

Baobab Collection, a Belgian luxury brand known for its exquisite candles and diffusers, has crafted a unique story of success in one of the world’s most dynamic and competitive markets. This session will take you behind the scenes of Baobab Collection’s journey—from its first steps to becoming a leading name in luxury home fragrance. Together, we’ll explore how Baobab Collection has transformed its international appeal into a beloved luxury experience, and how understanding Chinese consumer behavior has played a crucial role in shaping its success.  

Whether you’re a brand strategist, marketer, or fragrance enthusiast, AB ADVISORY will offer powerful insights into building a luxury brand in China’s rapidly evolving market.  

Beyond the symbolic imagery of tea and bamboo, Chinese elements in perfumery should be an olfactory archaeology that delves deep into civilization itself. It is about resurrecting lost formulas, such as the secret Hundred Wash Fragrance from the Pepper Chamber of the imperial palace, analyzing the transformation of the Forbidden City’s red lacquer as it oxidizes into an amber-wood musk, and capturing the damp green essence of moss creeping over eaves during Jiangnan’s monsoon season.

The cultural prestige of haute perfumery lies in decoding the terroir’s hidden language—the cool bitterness of Sichuan’s aged golden nanmu, the fermented sweet-tart depth of Lingnan’s aged tangerine peel, the powdery mineral dust of Dunhuang’s ancient murals—all of which can be distilled into scent.

When international brands reduce the East to a mere whisper of patchouli, we can distill an entire cycle of the Twenty-Four Solar Terms, revealing the shifting humidity and dappled light of the seasons. True luxury is allowing fragrance to become the manuscript that measures the textures of five millennia of culture.

A dialogue unfolds between Eastern impressionism and Western architectural perfumery: the ethereal agarwood drifting through the lacquered carvings of the Forbidden City, ambergris exuding an aura of imperial majesty; the satin-like essence of roses from the gardens of Versailles, the buttery texture of orris revealing the grandeur of the court.

Chinese incense artistry embraces the aesthetics of emptiness and contrast, where tea smoke and osmanthus wine create a poetic interplay of presence and absence. In contrast, French perfumery constructs an olfactory dome through its tri-tiered fragrance structure.

This salon juxtaposes the Ming Dynasty formula Spring’s Whisper in Snow with Napoleon’s Eau de Cologne Impériale, unveiling the shared DNA of haute perfumery—reverence for natural ingredients and a profound empathy for human emotions. Participants will have the opportunity to craft a fragrance that fuses inspirations from both cultures, witnessing the harmonious convergence of aesthetics through scent.

BOOTH : G27

Registration link: https://www.bagevent.com/event/8995995