Capture the latest innovations and trends in the upcoming LUXE PACK SHANGHAI 2023

LUXE PACK Shanghai 2023 will be held on April 12th & 13th at Shanghai Exhibition Center soon.

Picture of LUXE PACK Shanghai 2021

This year LUXE PACK Shanghai will bring +200 high-end and innovative packaging exhibitors, displaying their latest solutions, including primary packaging, boxes, design, anti-counterfeiting, materials, smart packaging and other solutions. The show will also gather about 6,000 professionals from cosmetics & fragrance, jewelry & watches, fine food, fashion & accessories, wine & spirits and other premium brands.

Innovation, sustainability, convenience and intelligence will be four main trends of packaging until 2028, according to the “Future of Packaging: A Long-term Strategic Forecast until 2028” released by Smithers, an US consulting company. This year’s LUXE PACK Shanghai will showcase exclusive and high-tech packaging solutions in line with these trends. Among them, Shanghai Lesu 3D Technology will bring the “Lesu 3D Print-CMF physical model system”, which established a set of voxel printing technology based on real materials and multiple materials, by integrating the latest voxel 3D printing technology and rich consumer product development experience. Kurz Group will bring a new “LIGHT LINE®KSe ® KSO laser foil “, which has no PET residue in the processing process, and the ultra-thin metal layer will also make the material easy to recycle. AFA Dispensing Group will present the fourth generation Flairosol spray, which does not contain any pressurized gas or other substances harmful to the environment by patented liquid distribution technology. In addition, the replaceable and repeatable filling functions will greatly reduce waste.


The fourth generation Flairosol spray

A rich conference program
LUXE PACK Shanghai is also a dedicated platform for the professionals to share insights about burning topics for the industry such as fragrance, sustainability, innovations, packaging design and high technologies. For 2 days, visitors will get inspirations and discuss the upcoming trends of the industry with their peers.

Multi-awarded designer DENG Xiongbo will present “360° packaging trends” that create enjoyable and memorable experiences: with strong narratives, consumer engagement and a modern twist to traditional culture codes. Cyril Camus, president of CAMUS group, will deliver “Breaking free of historical constraints to create timeless beauty” to discuss his vision for the industry & the rise of the ultra premium. Bin HU, co-founder of Future Matters will lead the panel “Creating new material codes for the green generation” on engineering the future generation of biomaterials, incorporating aesthetics and design principles to challenge the status quo of sustainability. Simone Chen, founder of Vestibule Studio & Little Known, together with Jeff Chong, marketing director of CARLSBERG CHINA GROUP, TANG LU JI, general manager of LESU 3D, artist Jiang Kzeng & Guangyu Zhang, and Christophe Pradere, CEO & founder of BETC will deliver “The Power of Limited Editions: Creative Catalysts for Innovation & Growth” to share how IP collaborations and artist editions will potentially get your brand to the upper hand, reaching new consumers and infusing your brand values with a new dimension.
Fragrances will be the subject of two dedicated conferences: “5S, A fragrance journey from Grasse to Shanghai” and “France, Perfumes and Heritage brands: what evolution for fragrance knowledge and recent trends?”. Our esteemed experts, including French perfume brand Molinard, will discuss how heritage brands have recently made a comeback, and how to be an innovative and modern brand appealing to younger generations while remaining proud of its history and values.
Isabelle Gavalda, founder of SOMEXING, will deliver “Inspiration 2024: Luxury Design Creative Concepts” to present turnkey luxury design boards that resonate the latest consumer insights and market trends: a creative journey to colors, shapes, graphics, ingredients, and scents!


Also you can access an updated programme on LUXE PACK Shanghai official website: and Wechat account (LUXE_PACK).

A record-number of animations
Today, more than ever, sustainability is at the heart of consumers’ expectations and luxury brands challenges all over the world. LUXE PACK in green has become the premier event showcasing sustainable development to meet the needs of an entire profession. Every year, the LUXE PACK in green jury selects the best sustainable packaging solutions and responsible initiatives of exhibitors, and 2023 winners which will be announced at the LUXE PACK in green Awards Ceremony on April 12th at 4PM.


Display of LUXE PACK in green Awards

In the meantime, the voting lottery for LUXE PACK in green remains open until 5:00 p.m. 13th April. Vote to win a gift sponsored by CAMUS! Please refer to WeChat account (LUXE_PACK) for procedures and rules in details.

Besides, LUXE PACK Shanghai 2023 & BETC DESIGN present the sustainable packaging manifest which was born to simplify current knowledge and unfold it into 9 best practices to help brands in their sustainability journey and prepare them for the future. Visitors may test their knowledge in eco-design, discuss green packaging needs and have fun in the sustainable packaging manifest area!

As the BRAND OF THE YEAR, Camus, a multi secular family-owned Cognac brand, will display its latest innovative products to invite visitors into the world of wine & spirits. A wine tasting (by invitation only) will also be held in the VIP lounge to share knowledge of wine & spirits.

LUXE PACK SHANGHAI 2023 & CENTDEGRES AGENCY present “5S” A fragrance journey from Grasse to Shanghai! Fragrances are becoming the fastest growing segment of the cosmetics industry in the global market and China is becoming the leading market for fragrance with exponential opportunities for local and international brands.

In this context, the 5S Booth will amuse, intrigue, and play with your senses. You will be invite to a sensory experience to discover the South of France and its unique expertise and history in scents and perfumes.

Don’t forget to visit Snowflakes, an installation by JUJUWANG in collaboration with Audemars Piguet. JUJUWANG is special guest of honor of LUXE PACK Shanghai 2023, and one of the three global talents to receive “Swarovski Designer of the Future Award”. She will also deliver her visionary talk “The Era of Synergy”.



“FUTUROLOGY: the future of fragrance”, project showcase from NACAA MASTER DEGREE 2022-2023. Inspired by history, culture, society, trends and other perspectives, the project comprehensively explores the possibility of future technological and humanistic development. These young designers’ vision of future forms of artistic expression, future global aesthetic trends and the evolution of cultural exchange is reflected in their fragrance creations.


Notes for visiting

Open only to professionals with badges, LUXE PACK Shanghai 2023 will be opened from 9 a.m. to 5 p.m. on 12th – 13th April (Stop check in at 4:30 p.m.). Please pre-register via official website: or Wechat account (LUXE_PACK) in order to save time on lining up onsite, and don’t forget to bring ID card and wear face mask to enter.

Press enquiries & accreditations:
Mainland China: Rose Wu | Email: [email protected] | T: +86-21-5169 2006-818

Out of Mainland China: Marie-Laetitia Luccioni | Email: [email protected] | Tel: + (0) 377 97 77 85 60