2025 Advisory Board

LUXE PACK Shanghai is supported by an advisory board made up of experts of the sector who represent the whole international luxury packaging market!

We are thrilled and proud to have these industry experts on board, representing the values and excellence and innovation that are part of LUXE PACK Shanghai DNA.
We would like to thank them for their time and invaluable contributions to the ongoing improvement of LUXE PACK Shanghai.

Our 2025 Advisory Board :

Charlie CAI

Supply Chain Management Director

REMY COINTREAU

17 years experience of Supply chain management and 11 years experience in packaging procurement for primum spirits.

Celine CEN

Development and Sourcing Senior Office Manager

CHANEL

Working for luxury brands over 20 years. In charge of cosmetic packaging innovation, development and purchasing. Leading Eco-conception design strategy implementation for packaging in Asia. Helping suppliers on compliance in terms of CSR.

Tyler FUNK

Senior Creative Manager

ICICLE

As an experienced creative professional with over 15 years of experience in
branding, art direction, and graphic design, Tyler Funk graduated from Emily Carr
University of Art and Design in Vancouver, Canada, specializing in Communication
Design. His expertise includes creating and directing creative teams, leading visual
creation, and implementing effective communication design initiatives for both
domestic and international clients.

Chuyi HU

Brand Visual Director

HERBEAST

Visual Director of Herbeast,illustrator.

Elsa SHENG

AVP of Procurement

RICHEMONT COMMERCIAL

Elsa SHENG, Procurement AVP China of Richemont, mainly in charge of developing and deploying company-wide vendor sourcing strategy and leading a procurement transformation.

Wynn SHI

Director of Design Centre

PROYA COSMETICS

Over 25 years of experience in cosmetics industry
Had used to work in Shanghai Jahwa United Co., LTD.,Now working at Proya Cosmetics Co., LTD,
was the main designer of HERBORIST ,MAXAM, and now the design director of PROYA.

June XU

R&D Packaging Leader-Asiapac

COTY

June XU, Sr. R&D Packaging Leader, APAC from Coty Shanghai. Worked for Dior, Revlon and Unilever, with more than 20 years packaging experience in beauty industry.

Julia ZHU

Director of LOVEKEEPS Beauty Brand Centre from MAOGEPING

Hangzhou Keyunshi Biotechnology Co., Ltd

Director of LOVEKEEPS Beauty Brand Centre from MAOGEPING