2026 Advisory Board
LUXE PACK Shanghai is supported by an advisory board made up of experts of the sector who represent the whole international luxury packaging market!
We are thrilled and proud to have these industry experts on board, representing the values and excellence and innovation that are part of LUXE PACK Shanghai DNA.
We would like to thank them for their time and invaluable contributions to the ongoing improvement of LUXE PACK Shanghai.
Our 2026 Advisory Board :
Charlie CAI
Operation Director
Rémy Cointreau China
19 years experience of Supply chain management and 13 years experience in packaging procurement for premium spirits.
Celine CEN
Development and Sourcing Senior Office Manager
CHANEL
Working for luxury brands over 20 years. In charge of cosmetic packaging innovation, development and purchasing. Leading Eco-conception design strategy implementation for packaging in Asia. Helping suppliers on compliance in terms of CSR.
Peng CHEN
Founder of CHENPENG, Associate Professor & Director of the Fashion Department, China Academy of Art
CHENPENG
Muhan HE
Founder, CEO
Cosmic Speculation
He Muhan is the founder of the Chinese fragrance brand “Cosmic Speculation.” She channels her passion for the boundless universe into the brand’s inspiration, embodying its core values of inclusivity, sincerity, enlightenment, and purity. By integrating reflections on natural origins, culture, art, and future technology with modern perfumery art, she constructs a uniquely speculative and immersive universe of scents.
Chuyi HU
Brand Visual Director
herbeast
Visual Director of Herbeast，illustrator.
Jingyi LU
Róng Design Library Deputy Director & Research Director Design Partner of PINWU Design Studio
Róng Design Library, PINWU Design Studio
Jingyi LU is a design researcher and curator with extensive experience in design practice and research.
She currently serves as Deputy Director of Róng Design Library.
Elsa SHENG
AVP of Procurement, China
RICHEMONT COMMERCIAL
Elsa SHENG, Procurement AVP China of Richemont, mainly in charge of developing and deploying company-wide vendor sourcing strategy and leading a procurement transformation.
Wynn SHI
Director of Design Centre
PROYA COSMETICS
Over 25 years of experience in cosmetics industry
Had used to work in Shanghai Jahwa United Co., LTD.,Now working at Proya Cosmetics Co., LTD，
was the main designer of HERBORIST ,MAXAM, and now the design director of PROYA.
Julia ZHU
Director of LOVEKEEPS Beauty Brand Centre from MAOGEPING
Hangzhou Keyunshi Biotechnology Co., Ltd