Yuwan HU

Yuwan Hu is the founder of HY NEXUS. HY NEXUS is a research and strategy consultancy focused on global lifestyle brands. It is committed to uncovering market trends and consumer insights, helping brands define strategy and build value, with a particular focus on emerging consumer sectors.

She brings over a decade of international business experience, with deep expertise in international market research and brand strategy. She began her career in the fragrance industry and later transitioned into market consulting and strategic advisory. Her client experience includes L’Occitane, L’Oréal Group, and projects across fashion, luxury, wine & spirits, and personal care.

Fluent in English, French, and Mandarin, Hu Yuwan works across markets and cultures. She works effectively with diverse stakeholders and helps companies turn market and consumer insights into clear, actionable brand strategies.