RACHEL LU

Founded in 2001, Carslan is a leading cosmetics brand in China. With its excellent quality and global supply chain, it brings high-quality cosmetics experience to Chinese consumers. For 20 years, Carslan has specialized in cosmetics supported by its global research and development capabilities. Besides domestic factories, Carslan has established a European R&D center. It is deeply trusted by consumers with more than 8000 outlets nationwide, covering more than 2000 cities, and the number of outlets ranks first in the country. Carslan is well recognized by major media and received more than 100 awards.

Specialized in brand building and marketing for over 10 years, she has worked in FMCG head enterprises such as Unilever, Mars Wrigley and domestic leading cosmetics company Carslan. She was responsible for new product development, brand building, e-commerce marketing, PR, visual production and other end-to-end marketing functions . Rachel LU has won many industry awards, such as the Effie Award and the ROI Festival Award, and has built up top-selling SKUs in many categories.