Fei XU

Since 2009, Fei Xu has served as Market Intelligence Director at Asia Cosme Lab, closely tracking the evolution of the Asian cosmetics market. He specializes in consumer insights and product innovation, with a particular focus on Chinese beauty trends, helping brands strategically position themselves and seize market opportunities.

A graduate of Guangdong University of Foreign Studies and the prestigious ESCP-EUROPE business school in France, Fei Xu is fluent in Chinese, French, and English. He has extensive expertise in cosmetics product innovation, market trends, consumer psychology, and strategic marketing.

As a recognized industry expert, Fei Xu has been a keynote speaker at numerous leading international beauty summits, including Cosmoprof Asia， In-Cosmetics, China Beauty Expo, International Cosmetics Innovation Conference, Fragrance Innovation Summit, etc.

With deep industry insights and a forward-thinking perspective, he helps brands gain a profound understanding of Chinese beauty market and develop effective market strategies.

Fei Xu’s research covers innovation across all cosmetics categories, consumer trends, and market dynamics. He is dedicated to providing brands with precise market intelligence and innovation strategies, driving industry growth, and shaping the future of the beauty sector.