The award for the best packaging solution was given to Qualipac – part of the Pochet Group - for its makeup holder “L'essentiel”.
- A container that encourages sustainable consumption.
- L’Essentiel is ultrafine, lightweight and recyclable.
- Qualipac has chosen a bio-sourced, resistant mono-material designed for everyday use.
- Packaging flexible: each section can be simply and quickly individually replaced, thanks to
an innovative recharge system.
- L'Essentiel comes with a "Paletbox", designed to organize all the colour harmonies.
The jury liked the reduced environmental impact at all stages in the product life cycle; each aspect has
been optimized while also offering simplified use. "It was also designed for use on the move or in one place, making l’Essentiel more than just packaging, but a real object", added jury member Jean-François Roucou.