The use of senses stimulations on innovative packaging & formulas

Round table moderated by Yang ZHENG, weChat platform Deputy Editor, QINGYAN

In the presence of Christophe PRADERE, Founder BETC Design and …, SETHIC

This panel will help brands having a global vision on how packaging and formulas are contributing to the consumer’s experience and use of their senses, thanks to new functionalities, new technologies, new gestures…. all features that take packaging and formulas to a new level, still providing luxury to the product and brand, and answering today’s consumers’ expectations.