The art of (im)balance: Herborist reinvents packaging codes with centdegrés
The Chinese group Jahwa were the first to transform the skincare industry in China, bringing its brand Herborist to the global level.
Herborist is first and foremost a meeting between the leading brand of contemporary Chinese cosmetics based on traditional pharmaceuticals and a twist of international touch. In constant search to revive and revisit its style and identity, Herborist will launch in 2020 a new collection created with centdegrés, that Luxe Pack Shanghai visitors will discover in exclusivity. The brand has become a symbol of the renewal of Chinese codes and aesthetics, particularly through its creative packaging.