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APRIL 8 - 9, 2020
Shanghai Exhibition Center, Shanghai

Biography Aurélie CHAFFEL

Aurélie CHAFFEL,
Associate Director



Aurélie Chaffel,

Associate Director


More than 15 years experience in consulting agency focused on prospective topics

Based in Paris


→ From her history studies, Aurélie believes that research of insights and trends is critical for brands success: Encompassing scouting and precise analysis of present and past in order to better imagine tomorrow

→ After being cultural and beauty editor (Jalouse, Tribeca), she then became a Strategic Planner at  Sofres where she integrated the socio-semiological studies department. Afterwards she was a Strategist  Innovative and Prospective consultant at Intuition for 6 years in order to help brand in their marketing issues.


Her Motto : « Eyes wide open »


Perspectives Lab is a Brand Strategy, Prospective and Trends Consulting Agency, founded in 2011.

We help brands, companies, institutions and foundations to build innovative, strong and new positioning and increase their strategic and tactical development.

We collaborate with Dior, Cartier, Chanel, Fondation Bettencourt Schueller, Galeries Lafayette, Givenchy, Guerlain, L’Oréal, LVMH, Puig.

We work with an international network of experts built over 20 years because vision, direction and new opportunities arise from cross disciplinary blending.