Fumi Sasada was born in western Japan, but attended high school and university in Los Angeles, USA. After graduating from the Art Center College of Design, Pasadena as a graphic and packaging major in 1975, Sasada joined the San Francisco office of Landor Associates. He returned to Japan as creative director of their Tokyo office in 1983 and was responsible for major corporate identity projects including Mizuno, Tokyo Gas, NEC and the Nagano Olympics. He was appointed Japan representative and deputy president of Landor Associates, Tokyo in 1992 and established Bravis International (the name is a fusion of the words 'brand'and'visual')in June 1996.With an in-depth knowledge of branding and design issues based on 30 years’ experience as a designer and a design director in the US, Japan and Asia, Sasada's passion for design remains undiminished.
1983 Bravis International, President and CEO
2000 Member of Europe Package Design Association (PDA)
2006 President of the Japan Package Design Association (JPDA)