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JULY 7 - 8, 2020
Shanghai Exhibition Center, Shanghai

  • Conference
    from 10:30 am
    to 11:15 am

    Cross artistic inspirations, China - Western World - How two celebrities foresee creation in the luxury sector?

    Keynotes by:


    • Chafik GASMI, CEO & Creative Director of CHAFIK STUDIO 
    • Geping MAO, Brand Founder, MAOGEPING BEAUTY 


    Introduced and moderated by Hong ZHENG, Founder, GREENEXT / Adventi Communication

    • Geping MAO - Brand Founder - MAOGEPING BEAUTY
    • Moderated by Hong ZHENG - Founder - GREENEXT / Adventi Communication
  • Conference
    from 11:30 am
    to 12:15 pm

    E-commerce: How to leverage the packaging to make your brand stand out?


    Round table with selected exhibitors from LUXE PACK and MakeUp in... and their latest achievements.


    The packaging is the must-pass during the purchasing journey despite the evolution of the marketplace nowadays – E-commerce & Omni-channels. The discussion will cover the topic of how does a brand create better customer engagement within China’s digitalization, how does a brand build a strong connection with its customer via today's or future’s packaging?

    • Moderated by Yuwan HU - COO - DAXUE CONSULTING
    • Grace LIU - Creative Expert - TMALL
  • Conference
    from 12:45 pm
    to 01:30 pm

    Color Cosmetics in China; Gen Z: China Beauty Consumers

    Conference by Maggie Men, Trend Director, WGSN


    China is becoming one of the largest and fastest growing color cosmetics market in the world.  Besides major international brands like Dior, YSL, Chanel or Estée Lauder we have now strong local brands challenging established positions.


    This topic will focus on local beauty consumers study and explore China's evolving beauty market and the effective strategies brands are using to reach Gen Z consumers.

    • Maggie MEN - Trend Director - WGSN
  • Conference
    from 01:30 pm
    to 02:15 pm

    Vegan in China: Trend or Fad?

    Conference by Jean-Yves Bruxer, Managing Director, SETHIC INNOVATIONS


    The rising trend of vegan reflects our desire for a healthy and clean lifestyle in harmonious coexistence with the natural environment. But is Vegan  beauty a trend or fad in China ?


    • Jean-Yves BRUXER - Managing Director - SETHIC INNOVATIONS
  • Conference
    from 02:30 pm
    to 03:15 pm

    Re-act to the new consumption of Wines & Spirits in China

    2020, a new decade of the 21th century strongly shaken by Covid-19. The epidemic has been spreading worldwide, and now China starts to recover from the hit.


    Before, the Wine & Spirit serve to:

    • Organoleptic (taste)
    • Narcotic (pleasure)
    • Social (conviviality)
    • Cultural (patrimony)

    And consume for self, for others or with others.

    After confinement of several months, is there an impact in the way people buy and consume wine in China?

    How should the Wine & Spirit industry players adapt to this new consumption evolution?

    • Moderated by Christophe PRADERE - Founder and CEO - BETC DESIGN
    • Guohua SHU - R&D Director - VATS GROUP
  • Conference
    from 03:30 pm
    to 04:15 pm

    Back to their roots, a winning strategy for Chinese brands

    Local Chinese brands with content and / or long history are today more and more meaningful to young Chinese consumers and many westerns brands have been looking at playing on cross overs with Chinese brands.

    During this talk we will discuss about this trend known in China as “Guochao”.

    • Moderated by Louis HOUDART - Founder CREATIVE CAPITAL
    • Holly KIM - Head of Data Business - Measure China
    • Arnaud CASTEL - Founder - Kapok