Introduced and moderated by Hong ZHENG, Founder, GREENEXT / Adventi Communication
Round table with selected exhibitors from LUXE PACK and MakeUp in... and their latest achievements.
The packaging is the must-pass during the purchasing journey despite the evolution of the marketplace nowadays – E-commerce & Omni-channels. The discussion will cover the topic of how does a brand create better customer engagement within China’s digitalization, how does a brand build a strong connection with its customer via today's or future’s packaging?
Conference by Maggie Men, Trend Director, WGSN
China is becoming one of the largest and fastest growing color cosmetics market in the world. Besides major international brands like Dior, YSL, Chanel or Estée Lauder we have now strong local brands challenging established positions.
This topic will focus on local beauty consumers study and explore China's evolving beauty market and the effective strategies brands are using to reach Gen Z consumers.
Conference by Jean-Yves Bruxer, Managing Director, SETHIC INNOVATIONS
The rising trend of vegan reflects our desire for a healthy and clean lifestyle in harmonious coexistence with the natural environment. But is Vegan beauty a trend or fad in China ?
The world is changing. Globalization and digitalization affect our lives in depth. Now even more than before.
Markets and industries are moving now in an unpredictable way, especially in China.
Constant digital revolution makes the communication between brands and consumer more horizontal.
Consumers’ expectations also become unpredictable and brands need to adapt: adapt to uncertainty, adapt to randomness.
This is Random Branding，and we will reveal how it works.