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APRIL 7 - 8, 2021
Shanghai Exhibition Center, Shanghai

  • Conference
    from 09:30 am
    to 10:10 am

    HERBORIST PREMIERE -The art of (im)balance: Herborist reinvents packaging codes with centdegrés

    • Weimin YE - Chief Operating Officer - Jahwa group
    • Stanley LEUNG - Senior Manager Products & Applications, South Asia - Stratasys
  • Conference
    from 10:30 am
    to 11:10 am

    Cross artistic inspirations, China - Western World - How two celebrities foresee creation in the luxury sector?

    Keynotes by:


    • Geping MAO, GUEST OF HONOR, Brand Founder, MAOGEPING BEAUTY -
    • Chafik GASMI, CEO & Creative Director of CHAFIK STUDIO 

    Introduced and moderated by Hong ZHENG, Founder, GREENEXT / Adventi Communication

    • Geping MAO - Brand Founder - MAOGEPING BEAUTY
    • Moderated by Hong ZHENG - Founder - GREENEXT / Adventi Communication
  • Conference
    from 11:30 am
    to 12:10 pm

    E-commerce: How to leverage the packaging to make your brand stand out?


    Round table with selected exhibitors from LUXE PACK and MakeUp in... and their latest achievements.


    The packaging is the must-pass during the purchasing journey despite the evolution of the marketplace nowadays – E-commerce & Omni-channels. The discussion will cover the topic of how does a brand create better customer engagement within China’s digitalization, how does a brand build a strong connection with its customer via today's or future’s packaging?

    • Moderated by Yuwan HU - COO - DAXUE CONSULTING
    • Grace LIU - Creative Expert - TMALL
  • Conference
    from 12:40 pm
    to 01:20 pm

    Color Cosmetics in China; Gen Z: China Beauty Consumers

    Conference by Maggie Men, Trend Director, WGSN


    China is becoming one of the largest and fastest growing color cosmetics market in the world.  Besides major international brands like Dior, YSL, Chanel or Estée Lauder we have now strong local brands challenging established positions.


    This topic will focus on local beauty consumers study and explore China's evolving beauty market and the effective strategies brands are using to reach Gen Z consumers.

    • Maggie MEN - Trend Director - WGSN
  • Conference
    from 01:40 pm
    to 02:20 pm

    Vegan in China: Trend or Fad?

    Conference by Jean-Yves Bruxer, Managing Director, SETHIC INNOVATIONS


    The rising trend of vegan reflects our desire for a healthy and clean lifestyle in harmonious coexistence with the natural environment. But is Vegan  beauty a trend or fad in China ?


    • Jean-Yves BRUXER - Managing Director - SETHIC INNOVATIONS
  • Conference
    from 02:40 pm
    to 03:20 pm

    Random Branding

    The world is changing. Globalization and digitalization affect our lives in depth. Now even more than before.

    Markets and industries are moving now in an unpredictable way, especially in China. 


    Constant digital revolution makes the communication between brands and consumer more horizontal.

    Consumers’ expectations also become unpredictable and brands need to adapt: adapt to uncertainty, adapt to randomness.


    This is Random Branding,and we will reveal how it works.

    • Christophe PRADERE - Founder and CEO - BETC DESIGN
  • Conference
    from 03:40 pm
    to 04:20 pm

    The China wave: the rise of the Chinese cultural identity reshaping the trends in branding and packaging design

    • Gianvito D'Onghia - Managing partner - Creative Capital
    • Shine SHI - Category manager-Fine Fragrance - Mane
    • Weiyi PENG - R&D Director - SGD Pharma Beauty & Care