Introduced and moderated by Hong ZHENG, Founder, GREENEXT / Adventi Communication
Round table with selected exhibitors from LUXE PACK and MakeUp in... and their latest achievements.
The packaging is the must-pass during the purchasing journey despite the evolution of the marketplace nowadays – E-commerce & Omni-channels. The discussion will cover the topic of how does a brand create better customer engagement within China’s digitalization, how does a brand build a strong connection with its customer via today's or future’s packaging?
Conference by Maggie Men, Trend Director, WGSN
China is becoming one of the largest and fastest growing color cosmetics market in the world. Besides major international brands like Dior, YSL, Chanel or Estée Lauder we have now strong local brands challenging established positions.
This topic will focus on local beauty consumers study and explore China's evolving beauty market and the effective strategies brands are using to reach Gen Z consumers.
Conference by Jean-Yves Bruxer, Managing Director, SETHIC INNOVATIONS
The rising trend of vegan reflects our desire for a healthy and clean lifestyle in harmonious coexistence with the natural environment. But is Vegan beauty a trend or fad in China ?
2020, a new decade of the 21th century strongly shaken by Covid-19. The epidemic has been spreading worldwide, and now China starts to recover from the hit.
Before, the Wine & Spirit serve to:
And consume for self, for others or with others.
After confinement of several months, is there an impact in the way people buy and consume wine in China?
How should the Wine & Spirit industry players adapt to this new consumption evolution?
Local Chinese brands with content and / or long history are today more and more meaningful to young Chinese consumers and many westerns brands have been looking at playing on cross overs with Chinese brands.
During this talk we will discuss about this trend known in China as “Guochao”.