The Chinese skin care market is becoming one of the largest in the world. Chinese consumers are now very demanding, and savvy, not only when selecting their skin care products but also in makeup. What does it mean in terms of future development in Beauty?
Followed by a round table moderated by Charles-Emmanuel GOUNOD, Beautyworld Connexions
Round table with selected exhibitors from LUXE PACK and MakeUp in... and their latest achievements.
The packaging is the must-pass during the purchasing journey despite the evolution of the marketplace nowadays – E-commerce & Omni-channels. The discussion will cover the topic of how does a brand create better customer engagement within China’s digitalization, how does a brand build a strong connection with its customer via today's or future’s packaging?
More and more, consumers in China, as in the rest of the world, are looking for more clean, natural, green beauty products. What is the impact on formulation in skin care and makeup? What does it mean for our packaging?
Local Chinese brands with content and / or long history are today more and more meaningful to young Chinese consumers and many westerns brands have been looking at playing on cross overs with Chinese brands.
During this talk we will discuss about this trend known in China as “Guochao”.