With the testimonies of luxury brands
This session will explore the most effective strategies to engage the Chinese luxury consumer. Discover how industry leaders in Fashion Retail, Beauty and Watch & Jewelry are leveraging digital and e-commerce channels to cultivate customer loyalty and drive conversions.
In a world driven by social media, on line sales and brand content take an important dimension, and packaging a new role in “Brand product experience”, freed from its only original logistic role…
In this context of spreading of influence of China, what does luxury mean for Chinese People? Long associated with status and ostentatiousness, luxury is enriched today : partying, enthusiasm, appetite for discovering and living well. A genuine culture of luxury Chinese-style is emerging, going very much beyond the cliché of logotypes tattooed from head to foot #festivetime, #greenluxury, #asiantouch, #holism.
In the presence of selected exhibitors.
We have been looking forward to the "perfume era" for a long time. In current social age, perfume development is full of potential. Offline experience, online interaction, from smell to production to packaging, each link has a charming atmosphere, and the younger generation has a high acceptance of this..... All these inspire us to think again - how on earth should we "play" it?