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APRIL 10 & 11, 2019
Shanghai Exhibition Center, Shanghai




  • Conference
    from 09:30 am
    to 10:45 am

    FUTURE OF PACKAGING: AN INSIRING DIALOGUE BETWEEN DESIGN EXPERTS, EMERGING CONSUMERS & INNOVATIVE EXHIBITORS

    In the presence of design experts, emerging consumers and innovative exhibitors: KURZ and CYP PAPER.

     

    We cannot forecast the future of packaging without knowing what is on people’s mind, what they need and how they want to live their life in the future. Packaging is a living being… In this session, we’ll initiate an unprecedented inspiring dialogue between design experts, innovative exhibitors and emerging consumers, evoking a heated discussion on the future of packaging. A highly interactive session with sensible creative ideas for the future…

     

     

    • Moderated by Ting ZHANG - Experienced Anthropologist, Cultural Consultant and Brand Strategist
    • Chuanxi GU - Deputy Dean, Shanghai INSTITUTE of VISUAL ARTS
    • Melvin NG - Shanghai Managing Director, PRS IN VIVO
  • Conference
    from 11:00 am
    to 11:45 am

    BREAKING THE RULES - WORLDWIDE EXCLUSIVE INNOVATION REVEALED BY HERBORIST

    • Moderated by Elie PAPIERNIK - Founder and CEO, CENTDEGRES AGENCY
    • Hong YU - Brand Development Director, HERBORIST
    • Jun XU - Director of Creative Design at Industrial Design Center, Shanghai Jahwa United Co.,Ltd
  • Workshop
    from 12:00 pm
    to 12:30 pm

    MATERIAL DRIVEN DESIGN: A METHOD TO DESIGN FOR MATERIAL EXPERIENCES

    Innovative Material has been a central point of research and practice agendas for decades in packaging design. Yet, how to design for material experiences has been poorly addressed to date.The MDD* method presented herein aims to support designers in structuring, communicating, and reflecting on their actions in design for material experiences.

    • Moderated by Lyla WU - Founder & CEO, neuni matériO
    • Elvin KARANA - Professor, DELFT UNIVERSITY
  • Conference
    from 01:00 pm
    to 12:45 pm

    HOW CROSS-FERTILIZATION CAN HELP SHAPE THE FUTURE OF LUXURY PACKAGING?

    …and gain competitive differentiation!


    In the world of luxury packaging, the need for always greater creativity and the search for increasing differentiation remain on the agenda higher than ever. This roundtable will assemble experienced speakers from a variety of industries who will debate and share experiences on how to leverage on cross-fertilization between industries to help shape the future of luxury packaging.

    • Moderated by Alban NEVEUX - Group Managing Director ADVENTION
    • Walker HU - Estate Division General Manager and Brand Center Director, EMPEREUR TEA
    • Merwann YOUNES - Director and Co-Founder, PAUL LAFAYET
  • Conference
    from 02:00 pm
    to 02:45 pm

    HOW TO CREATE DESIRE AND SEDUCE CHINESE LUXURY CONSUMERS?

    Democratization, globalization, dematerialization, digitalization... Luxury brands must review their strategy and posture to offer a new kind of relationship to their clients, adapt their products and services to market expectations, and integrate new aspirations. Based on the trends identified at LUXE PACK MONACO, Stéphane Truchi will focus on the particularities of Chinese consumers, in order to provide insight into how these trends will be interpreted on this market which is set to become the first luxury market in the world.

    • Stéphane TRUCHI - CEO, IFOP
  • Conference
    from 03:00 pm
    to 03:45 pm

    THE EXPERIENCE ECONOMY- HOW TO BRING AN HOLISTIC EXPERIENCE TO THE CONSUMER THROUGH PACKAGING?

    In the traditional retail, experience is reshaping the way consumers interact with products and packaging. In this key note, we will cover how to link packaging to a holistic, fun and sensorial experience….showing how traditional industry such as jewelry is revolutionizing the retail experience.

    • Moderated by Louis HOUDART - Founder CREATIVE CAPITAL
    • Eric YAO - Chairman, YAO holding
    • Jesson DING - Senior Director, GIVAUDAN
  • Workshop
    from 04:00 pm
    to 04:30 pm

    "CLOUD BEAUTY", THE INNOVATIVE PLATFORM THAT DRIVES THE FUTURE OF CHINESE BEAUTY

    • Moderated by Peter WU - CEO EUROCOSMETIC ASIA
    • Jean-Michel HOSTAL - Founder, NARCISSUS
    • Meon WEN - Design Director, FANSO DESIGN