In the presence of design experts, emerging consumers and innovative exhibitors: KURZ and CYP PAPER.
We cannot forecast the future of packaging without knowing what is on people’s mind, what they need and how they want to live their life in the future. Packaging is a living being… In this session, we’ll initiate an unprecedented inspiring dialogue between design experts, innovative exhibitors and emerging consumers, evoking a heated discussion on the future of packaging. A highly interactive session with sensible creative ideas for the future…
Innovative Material has been a central point of research and practice agendas for decades in packaging design. Yet, how to design for material experiences has been poorly addressed to date.The MDD* method presented herein aims to support designers in structuring, communicating, and reflecting on their actions in design for material experiences.
…and gain competitive differentiation!
In the world of luxury packaging, the need for always greater creativity and the search for increasing differentiation remain on the agenda higher than ever. This roundtable will assemble experienced speakers from a variety of industries who will debate and share experiences on how to leverage on cross-fertilization between industries to help shape the future of luxury packaging.
Democratization, globalization, dematerialization, digitalization... Luxury brands must review their strategy and posture to offer a new kind of relationship to their clients, adapt their products and services to market expectations, and integrate new aspirations. Based on the trends identified at LUXE PACK MONACO, Stéphane Truchi will focus on the particularities of Chinese consumers, in order to provide insight into how these trends will be interpreted on this market which is set to become the first luxury market in the world.
In the traditional retail, experience is reshaping the way consumers interact with products and packaging. In this key note, we will cover how to link packaging to a holistic, fun and sensorial experience….showing how traditional industry such as jewelry is revolutionizing the retail experience.