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APRIL 8 - 9, 2020
Shanghai Exhibition Center, Shanghai


Learn from the 2-day generous free programme !

And hear about the latest innovations, exclusive testimonies from brands, global experts and interactive debates to stay up-to-date.




  • Conference
    from 10:00 am
    to 10:45 am

    From me to, to proud of me

    The last ten years have seen the emergence of proudly designed and made in China brands. During our exchange we will see how these brands have been expressing their local DNA through packaging, sometimes through a very classic approach and some other time using a more breakthrough and contemporary approach leveraging on inconscient childhood memory of their consumers.

    • Moderated by Louis HOUDART - Founder CREATIVE CAPITAL
    • Scarlett SUN - General Manager, Creative and Design Business Division of Yuyuan Creativity Lab & Commercial Properties Group - FOSUN GROUP
  • Conference
    from 11:00 am
    to 12:00 pm

    How cosmetic packaging responds to the inner psychological desires of women in Japan, China and the USA?

    The session will dig into the packaging, communication and activation of Chinese, Japanese and Western cosmetic brands and explore how they portray women differently from a semiotics perspective. Combined with insights of contemporary women’s aspirations and desires, implications on future cosmetic packaging will be discussed and mapped out.

    • Moderated by Ting ZHANG - Experienced Anthropologist, Cultural Consultant and Brand Strategist
    • Mayumi TACHIKAWA - CEO and Founder - MAKANAI Cosmetics
    • Lingzhi TANG - Senior Brand Manager - SHANGHAI INOHERB COSMETICS
  • Conference
    from 12:45 pm
    to 01:30 pm

    LUXE PACK INKside colors by centdegres

    In the presence of all the partners of the project and dedicated space

    • Danielle ROUSSEAU - Manager, LUXE PACK
    • Federico MONTALI - Sales Manager - BORMIOLI LUIGI
    • Detlev PROSS - Marketing Director of Color Solutions - COLORO
    • Luc BERRIET - Fragrance Development Manager Fine Fragrance - Asia - FIRMENICH
    • Nathalie DICKELI - CEO - MANIFESTO
  • Conference
    from 01:45 pm
    to 02:30 pm

    Crossover collections: refreshing brands through creative limited edition packaging

    Louis Vuitton x Supreme, Fendi x Fila, Versace x H&M, Sephora x Marvel…Crossovers mix industries, dynamise brands image and captive shoppers' interest.

    Crossover collection is a strategic alliance between 2 brands for curating a unique and time/number limited product with an intention of sending a new message to shoppers. A synergy of image and industry to emphasize a new facet of the brand identity.

    Sephora and centdegrés will present how design and packaging create an emotional bond between both brands DNA and shoppers: a perfect synchronization and understanding is the base of the crossover work modus operandi, involving both parties.


    • Moderated by ELIE PAPIERNIK - Design Director and Managing Partner - CENTDEGRES
    • Eagle LI - Senior Development Marketing Manager - SEPHORA
    • Lisa ZHANG - Founding Partner - ALFILO SHANGHAI HQ
  • Conference
    from 02:45 pm
    to 03:45 pm

    How strong environmental and social practices can support your business?

    In the past several years, profound change in the environmental and social area is shaping market landscape, industry demographics and business operations in China. Some companies are suffering in this changing context, while others are capturing the opportunities to adapt and stay relevant to market. During this round table, we will discuss why and how some companies put societal and environmental responsibility at the very core, and how strong environmental and social practices help shape brand communications, community engagement, product innovation, supply chain and many more.

    • Moderated by Lin WANG - China Advisory Director - BSR
    • Anthony IGOE - Head of Global Sourcing in India and China - ORIFLAME
    • Yunlin DAI - Vice General Manager of Product Development Department - YANGHE
    • Xinmin KE - Brand packaging Senior Manager - TONGRENTANG Health
  • Conference
    from 03:45 pm
    to 04:15 pm


    Come and discover the LUXE PACK in green submissions pre-selected by the jury in the 2 categories: eco-friendly packaging and responsible initiatives.

  • Conference
    from 04:15 pm
    to 04:45 pm


    In the presence of the jury members



    • Alexandre BOURAS - Quality and Purchasing Manager, Asia Pacific Operations, Groupe ROCHER
    • Xinmin KE - Brand packaging Senior Manager - TONGRENTANG Health
    • Yunlin DAI - Vice General Manager of Product Development Department - YANGHE
    • Anthony IGOE - Head of Global Sourcing in India and China - ORIFLAME
    • Thomas AUSTERVEIL - Founder and CEO - Center for Sustainability and A_A&D Architecture & Design
    • Alissa DEMOREST - Editor in chief - FORMES DE LUXE MAGAZINE