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APRIL 10 & 11, 2019
Shanghai Exhibition Center, Shanghai


A 2-day intense and feeding free programme around the 2019 common thread: "Smart packaging is beautiful".

Because luxury packaging is at the forefront of new technologies, and luxury brands always place aesthetics and design at the core of their strategy, LUXE PACK SHANGHAI 2019 will explore with you innovative and connected packaging solutions, personalization techniques, design and eco-design issues, new usages, trends….all answering to today’s consumers’ expectations.


Get exclusive testimonies and insights from our speakers, industry's top level professionals, as well as the latest innovative solutions from exhibitors!




  • Conference
    from 10:00 am
    to 10:45 am

    From me to, to proud of me

    The last ten years have seen the emergence of proudly designed and made in China brands. During our exchange we will see how these brands have been expressing their local DNA through packaging, sometimes through a very classic approach and some other time using a more breakthrough and contemporary approach leveraging on inconscient childhood memory of their consumers.

    • Moderated by Louis HOUDART - Founder CREATIVE CAPITAL
    • Scarlett SUN - General Manager, Creative and Design Business Division of Yuyuan Creativity Lab & Commercial Properties Group - FOSUN GROUP
  • Conference
    from 11:00 am
    to 12:00 pm

    How cosmetic packaging responds to the inner psychological desires of women in Japan, China and the USA?

    • Moderated by Ting ZHANG - Experienced Anthropologist, Cultural Consultant and Brand Strategist
    • Mayumi TACHIKAWA - CEO and Founder - MAKANAI Cosmetics
    • Lingzhi TANG - Senior Brand Manager - SHANGHAI INOHERB COSMETICS
  • Conference
    from 12:45 pm
    to 01:30 pm

    LUXE PACK INKside colors by centdegres

    In the presence of all the partners of the project and dedicated space

    • Danielle ROUSSEAU - Manager, LUXE PACK
  • Conference
    from 01:45 pm
    to 02:30 pm

    Co-creation: how to reinvent the manufacturing process by involving the customer and creating value for the brand?

    How to turn your Customer into a Maker to enhance his experience with your brand?

    How to create new value around your product and your global offer by developing a new "co-creation oriented" business model? How to lengthen your brand story by conciliating short and long terms? All of these topics are in the agenda of this talk that will also tackle Customer Relation, Packaging, Marketing, Machine Learning, 3D Printing, etc.

    • Laura PERRARD - Founder & CEO - JOURNAL DU LUXE
  • Conference
    from 02:45 pm
    to 03:45 pm

    How strong environmental and social practices can support your business?

    In the past several years, profound change in the environmental and social area is shaping market landscape, industry demographics and business operations in China. Some companies are suffering in this changing context, while others are capturing the opportunities to adapt and stay relevant to market. During this round table, we will discuss why and how some companies put societal and environmental responsibility at the very core, and how strong environmental and social practices help shape brand communications, community engagement, product innovation, supply chain and many more.

    • Moderated by Lin WANG - China Advisory Director - BSR
    • Anthony IGOE - Head of Global Sourcing operations in India and China - ORIFLAME
    • Yunlin DAI - Vice General Manager of Product Development Department - YANGHE
    • Xinmin KE - Brand packaging Senior Manager - TONGRENTANG Health
  • Conference
    from 03:45 pm
    to 04:15 pm


    Come and discover the LUXE PACK in green submissions pre-selected by the jury in the 2 categories: eco-friendly packaging and responsible initiatives.

  • Conference
    from 04:15 pm
    to 04:45 pm


    In the presence of the jury members



    • Alexandre BOURAS - Quality and Purchasing Manager, Asia Pacific Operations, Groupe ROCHER
    • Xinmin KE - Brand packaging Senior Manager - TONGRENTANG Health
    • Yunlin DAI - Vice General Manager of Product Development Department - YANGHE
    • Anthony IGOE - Head of Global Sourcing operations in India and China - ORIFLAME
    • Thomas AUSTERVEIL - Founder and CEO - Center for Sustainability and A_A&D Architecture & Design
    • Alissa DEMOREST - Editor in chief - FORMES DE LUXE MAGAZINE